About this good practice
Starting in November 2006 with the establishment of the Heraklion Prefecture Winemakers Network, and followed two years later by the establishment of the Chania and Rethymno Prefectures Winemakers Network, 31 wineries covering more than 90% of the bottled production on the island are working together, organize common actions, and manage national and EU funds, with a view to promoting both the product and its tourism potential. An important element in these cooperation and common action activities is that the members consist of both private and cooperative wineries, small and large scale units, all operating on the same level. “Wines of Crete” aims to promote and expand it’s brand worldwide, by generic and equal actions for all winery-members, increase brand awareness for bottled quality wine globally, spread the word for wine tourism in Crete, create and maintain a very powerful cluster with 31 Cretan winemakers-members, which represent the regional PDOs and PGIs certifications, the identity of Cretan Terroir. Also, to highlight the major characteristics of 11 indigenous grape varieties that produce single varietals wines or blends. Last but most importantly, the main goal is to increase sales and exports for Cretan wine worldwide.
Needed Budget annually aprox. 30.000€ / 2 personnel staff all year long
Evidence of success
Understand the strategic actions that lead to successful generic and equal actions for members under one cause: increase brand awareness for wines that belong to a region.
Learn more about the rules and policies that a non-profit organization should acknowledge.
Re-evaluate team work and horizontal actions between wine companies that are competitive but also collaborate for the trade mark "Wines of Crete” all together.
Experience organizing wine exhibitions, wine seminars and wine tours.
Potential for learning or transfer
The education of the consumer and the professional, the presentation of the production to the very audience through organized tastings and exhibitions, the creation of all the necessary tools for the finest achievement of such communication, consist actions of Wines of Crete. All the above procedures can be transferred and processed τo whom it may concern.