On 4 May 2023, the Policy Learning Platform hosted the second webinar of the waste prevention series focusing on zero waste education and participation.
During the webinar, several good practices from across Europe were put forward, coming from Interreg Europe projects: CECI, LCA4REGIONS, and ABCitieES. The practices focused on methods to encourage citizen participation in waste prevention, as well as inspirational examples of educational campaigns. Watch the recording, explore the key learnings, and download the presentations below.
00:06:17 Keynote speech by Serena Lisai, Association of Cities and Regions for sustainable Resource management on how to engage citizens in waste prevention activities, Belgium
00:20:18 Q&A: What are the main motivational factors for people to participate in waste prevention activities?
00:22:14 Q&A: Have you observed any cultural differences in different countries?
00:25:17 Q&A: How do you monitor impact, do you have indicators? And do you help others that are participating in the campaign to monitor their impact?
00:38:20 Q&A: Do you get the food from the supermarket for free?
00:42:01 Q&A: Do you have official agreements with the supermarkets?
00:54:27 Q&A: Is there a link to this course? Can participants access the course?
00:57:17 Q&A: Do the participants receive a certificate of attendance for the course?
01:09:52 Q&A: Do you have a tool kit available?
01:12:11 Q&A: If someone has a good project, can they find the money? Or would someone need the money to start a good project?
01:23:08 Q&A: What would be the key takeaways that municipalities, citizens, NGOs, businesses should keep in mind to engage in waste prevention activies?
- Local and regional authorities should ‘walk the talk’ by introducing, implementing and promoting waste prevention proactively in their communities.
- Waste prevention activities that encompass fun elements and encourage collaboration/networking of participants have achieved the best participation results.
- It is important to set obtainable targets such as ‘to generate less waste’ in order not to discourage people’s participation. Every contribution to greater waste prevention counts.
- Public authorities should support front runners and voluntary leaders who are engaging in waste prevention. They are true change managers that can inspire an even greater community.
- The concept of waste prevention activities and related guidance documents should be easy to understand, rather short, and attractive.
- Toolkits and guidelines on ‘how to do the same’ can be made accessible as ‘open source’. Moreover, the translation of the documents has stimulated replication in Europe and beyond.
- Waste prevention activities should always be linked with a social aspect or purpose i.e. be a place for meeting people or involving vulnerable groups
- Training, education, and the exchange of knowledge are important factors for achieving waste prevention, in particular with complex waste fractions such as construction and demolition waste.
- Tailor-made information and messages are more powerful and achieve a better impact with different target audiences such as businesses, public officials, and citizens.
- Waste generation and waste treatment come at a cost for companies according to ‘The-polluter-pays-principle’. Waste prevention activities are reducing these costs, however, they are often carried out on a voluntary basis without any financial compensation. Hence, to mainstream and upscale waste prevention activities, financial support has to be directed towards the greater manpower requirements and promotional activities for waste prevention.
Download the presentations below.