Go to main menu Go to search Go to main content Go to footer

Integrated mobility and Mobility as a Service

By Platform

On 13 December 2022, the Policy Learning Platform held a webinar on Integrated Mobility and Mobility as a Service (MaaS). MaaS has many potential benefits for mobility, including interoperability-optimised networks, better provision of information, and greater efficiency for citizens. However, challenges remain in how to integrate public transport and private services (such as taxis, bike and scooter rental, and car sharing schemes), as well as how to truly ensure sustainability.

While few cities currently have MaaS, many are exploring how to better integrate mobility services. As a starting point, many regions are focusing on integrating ticketing systems across transport modes, multimodal hub development, combining timetables and information services, and developing single apps and websites for citizens to plan their travels.

This webinar looked into the promise of MaaS, as well as its challenges, and presented existing good practices from Interreg Europe projects PriMaaS and SMART-MR.

Webinar recording

Webinar agenda

Concept and moderation by Simon Hunkin and Katharina Krell, Thematic Experts of Low-carbon economy. 

00:06:01 Introduction by Simon Hunkin to the topic of integrated mobility and Mobility as a Service

00:10:05 Keynote speech by Jorge Bandeira on ensuring the sustainability of MaaS (PriMaaS project)

00:27:34  Q&A: You studied a lot of examples of MaaS from all over EU, which of the examples were 'true MaaS' and what are the must-have features for a full-fledged MaaS project?

00:29:55 Presentation by Vasilis Mizaras on developing MaaS: eMaaS platform of Central Macedonia 

00:40:00 Who is willing to use the eMaaS exclusively? Do you know who these people are? Is it a certain age group?

00:41:14 You mentioned that travelers are expecting a collaboration between public transport and micro-mobility. What are your plans for including the Thessaloniki bus and metro networks?

00:42:58  Presentation by Mattias Svahn on integrated ticketing and information platforms: Stockholm public transport (PriMaaS project)

00:52:28  Q&A: Do you see any disadvantage for the city mobility policy because you don't have any power over it? Or is it just an advantage?  

00:55:49 Presentation by Jordi Jové Palou on Barcelona’s Regulation framework for sharing mobility services (SMART-MR project)

01:02:37  Q&A: How large is the metro area? Does it include all the municipalities? 

01:03:52  Q&A: You mentioned that shared motorcycles represent a tiny fraction of all journeys in Barcelona, what are the positive effects of shared motos that justify that you as administration have so much extra work with them, e.g. for legislating their use? 

Panel discussion

01:07:56 Q&A: If there was a checklist for cities interested in MaaS what would be the conditions, in which you would recommend mobility policymakers to introduce MaaS?

01:15:16 Does anyone have experience with how to get stakeholders to work together?

01:22:46 Concluding remarks and recommendations from the speakers 

Key learnings

From this webinar, we can highlight some key insights for local and regional policy-makers:

  • Improving regional mobility and reducing carbon emissions are pressing issues for policymakers across Europe as we seek to meet our carbon emissions targets and improve the quality of life for growing populations. New solutions are needed to provide equitable, convenient, and clean transportation options.
  • Many approaches are available for increasing the convenience of transport, including integrated ticketing across modes, integrated route planning applications, and platforms. For many regions, such approaches are a first step towards MaaS.
MaaS as a game changer

MaaS is regarded by some as a game changer. MaaS uses digital platforms to integrate different forms of transportation – public transport, vehicle sharing, taxis, and rental offers – into a single service, which can be accessed on demand by the user. The service is accessible via a single platform, and has a single payment/ticketing system, calculating routes and costs so users can decide on the best option.

  • The benefits of MaaS include better information and planning for citizens, improved interoperability, easy booking and payment, personalised service, and optimised networks. However, MaaS is not inherently sustainable. While it can contribute to fewer vehicles on the roads and greener mobility, it can also see greater us of taxis and car rental or may encourage people to shift away from active transport. Overall system sustainability must be monitored and considered.
  • MaaS integration needs to be part of an overall reconsideration of mobility and should go hand-in-hand with measures to reduce single occupancy vehicles and private cars, such as congestion charges. The system as a whole should be refocused on low-carbon modes.
  • A successful MaaS system is built on several different building blocks, including a good transport network, efficient public transport, access to open data, a clear regulatory framework, and stakeholder agreement, working to integrate private and public mobility providers.
  • Users expect MaaS to include public transport as the main building block, as demonstrated by a recent survey related to the eMaas pilot in Thessaloniki that was built around e-mobility but without the local bus and metro lines on board.
  • Stockholm’s example of single-ticket transport across modes and across the entire region is an excellent example of integrated ticketing, designed with low-carbon development in mind. When a single zone with one price was introduced, the region abolished different price zones, thus reducing prices for long distances and increasing prices in the centre. The changes ended up being cost-neutral for the region. As result, commuters had better motivations to drop the car for journeys into Stockholm, which also benefitted inner-city residents.
  • However, there are several challenges to overcome including economic barriers such as viability, end-user acceptance, revenue sharing, and how to ensure equal access for small companies. Operational issues can include technological issues and administrative challenges, including data control, security, and management of providers. Finally, sustainability and social inclusion must be considered, as MaaS systems can often prioritise profit rather than reduced emissions and can lock out people without digital technologies and internet access.
  • The PriMaaS project has developed a multidimensional indicator of MaaS systems; there is a need to understand the coverage, scale, services and societal benefits, but also to understand the sustainability of systems. More information can be found on the PriMaaS website.
  • Getting individual companies to work together can be a major challenge. Public authorities can act as neutral intermediaries, building trust and leading the integration process. Authorities can also legislate to require actors to open their data for MaaS integration. Barcelona metropolitan area has introduced regulations for e-scooters to get these to comply with public interest better and not only privilege profit-maximisation. As result, better parking and a better presence of e-scooters in the outskirts have been achieved.
  • Data is another major challenge; it is difficult to get private companies to share data, which may require legislation and frameworks to make this mandatory. Many new models are being introduced in regions (shared bikes, scooters, etc.), which need to be regulated to prevent inconvenience and ensure safety for citizens. This regulation also offers a chance to require data provision, and to bring private providers closer to centralised mobility planners.
Open data should be privileged

Open data formats should be privileged to allow future integration, e.g. across regional borders or even across countries. Data sharing requires a trusted neutral broker. Public technical centres could play this role. If no one else steps in, the public hand should fill that role.


Download the presentations of this event below. 

Sustainable mobility