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Marca Açores - The Azores Brand
Published on 18 December 2018
Portugal
Alentejo
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The identification of the Region with a synonymous brand of quality that differentiates the product from the most distinctive attributes of the Azores - nature, high environmental value, diversity and natural exclusivity - proves to be of undeniable importance in the success of a strategy access and market loyalty, with a view to inducing added value to Azorean products and services and fostering the economic base of exports.
Through a graphic representation, modern and simple, Marca Açores brand is born of the very nature of the Azores. A metaphorical and poetic vision transforms the landscapes, objects, people, flavors and textures of the Azores into an iconic typography that respects the history, traditions and origins of the islands and people.
Thus, this brand has been drawn from the inside out: capable of crossing borders in a sophisticated and modern way, but also of establishing an emotional connection with those who live here. The minimalist design gives the brand a more contemporary and contemporary side, although it respects Azorean roots and nature through texture and the way the brand is applied.
Through a graphic representation, modern and simple, Marca Açores brand is born of the very nature of the Azores. A metaphorical and poetic vision transforms the landscapes, objects, people, flavors and textures of the Azores into an iconic typography that respects the history, traditions and origins of the islands and people.
Thus, this brand has been drawn from the inside out: capable of crossing borders in a sophisticated and modern way, but also of establishing an emotional connection with those who live here. The minimalist design gives the brand a more contemporary and contemporary side, although it respects Azorean roots and nature through texture and the way the brand is applied.
Resources needed
The Azores brand is managed by the Society for the Business Development of the Azores. SDEA designs and implements business development incentive measures aimed at reinforcing Azorean companies’ competitiveness and productivity, and promotes innovation and entrepreneurship.
Evidence of success
The Azores brand is used by a hundred companies and is in more than a thousand products. According to the survey carried out for the companies adhering to the Azores brand, in 2017 these companies registered a growth of 22% of their sales.
https://www.marcaacores.pt/ficheiros/catalogo.pdf
https://www.marcaacores.pt/ficheiros/catalogo.pdf
Potential for learning or transfer
The creation of a brand that identifies the region with a distinctive attribute such as its nature and environmental sustainability, giving added value to the products that benefit from it, is a strategy that can be followed by other regions without the need for large investments.
Further information
Website
Good practice owner
Organisation
Sociedade para o Desenvolvimento Empresarial dos Açores, EPER
Portugal
Alentejo
Contact