Bringing new ideas successfully to the market is an enormous challenge. 95% is the probability of failure for new consumer products. Only 40% of the developed products (out of the 5% of the total) reaches the market entry, and only 60% of them generate sales. Only 11% of the new products with sales performance survives 52 weeks. Therefore, supporting product ideas is the early phase, ensuring their market validity is a fundamental goal.
Regions allocate significant resources to catalyse new products and rejuvenate their manufacturing portfolio. A potential application area of new methods is focusing on the senior care, where product launches are essential to meet market demand. In 2019, 90.4 million seniors (aged 65 years or more) represented 20.8% of the EU-27 population.
Ageing society is one of the biggest challenges of our contemporary life – be it individuals, governments, local communities, or the health-systems. The issue is raising strong concerns in all EU regions, and it is a high priority for all countries and regions.
In each partner region, there is a policy instrument which aims to support innovative new product and service development for SMEs.Within the framework of NOTRE project, partners dedicate their efforts to support the improvement of the Policy instruments targeting healthy ageing related innovation. To help SMEs and start-ups, a test infrastructure for product validation will be available in different regions. The main goal of NOTRE is to improve policy instruments targeting healthy ageing related innovation.
Element of success are the contribution to exchange of experience in boosting the setting up and operation of test and experimentation environment for seniors’ product and service development and creation a network of internationally connected test facilities and households enabling unique, international product validation environment for SMEs and start ups.