Published on 29 May 2020
About this good practice
TeH2O trail was created in 2014 within a European Union project called SHIFT-X .The thematic trail unites the history of 15 organically water-centred places in Bydgoszcz. The most important entities in the process of creating the route were: the City Hall in Bydgoszcz, specifically the Integrated Management Department including all representatives of the TeH2O Route (15 objects), Leon Wyczółkowski District Museum, Waterworks Museum, Woodworking Machine Factory, Bydgoszcz Beer Brewery, Former Municipal Gasworks, Museum of Photography at the University of Economy, Museum of Soap and History of Dirt, Introligatories at the Regional and Municipal Public Library, Barka Lemara at the Municipal Cultural Centre, Museum of the Bydgoszcz Canal).The trail is closely related to the identity and history of the city, since its origins connected with water, which is evident in is location and historical traces of economy. The trail was created in response to the need of enhancing the management of the industrial heritage and creating innovative products of industrial heritage. The facilities and assets located along the trail serve as illustration and scenery for numerous interwoven stories of people and events from times of the industrial boom in Bydgoszcz. Thanks to the information and promotional campaign, the project has become an impulse for searching for information about the city stories „straight form the factory“ and discovering urban secrets through history.
RR: 77,95 % public, Town hall– 22,05% public. The EU funding concerned only the creation of the TeH2O trail, the management of which was financed by the City Hall in Bydgoszcz - the District Museum (the coordinator) was financed from the City’s Hall budget.
Evidence of success
The extensive real partnership between the entities allowed to propose and combine attractions into a single tourist trail. We have not managed to conduct full market and statistical research so far, but very cautious estimates allow us to believe that no less than 150-200 000 people appear on trail annually. In fact, the numbers may be much larger.
Potential for learning or transfer
It is an excellent concept of heritage management by creating a cultural trail. In order to select assets pertaining to the trail, currently prevailing a trend in tourism referred to as 3E has been embraced. The needs of contemporary tourists are to be focused on experience connected with education, entertainment and enchantment. A key project objective is the creation of a common and cohesive package of offers in several urban assets, which will enhance the promotion of the cultural heritage and will extend the tourist offer, strengthen the competences, finances and offers of all the assets belonging to the trail. It is hard to say whether the key project objective was already achieved. The Th20 trail has been still developing. The main primarily aim was to increase attendance. The trail brand is becoming more and more recognizable and it is often one of the main reasons for the tourist to visit the city of Bydgoszcz. Further development of the trail is simply necessary.