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Digital Platform ‘Steels of Hispania’
Published on 14 May 2020
Spain
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
We offer to the consumers products of first brands (sport articles, knifes, carbines... And decorative products like swords, sabres and medieval armours) directly since our storehouse until your residence everywhere.
We found the following problems:
Low feasibility only with the physical channel
Depopulation
Ageing of the population (old way of thinking)
Lack of services
And in order to solve these problems and get a greater number of customers without having to come to the establishment, this practice was implemented.
The main beneficiaries of this practice are we and our stakeholders.
We found the following problems:
Low feasibility only with the physical channel
Depopulation
Ageing of the population (old way of thinking)
Lack of services
And in order to solve these problems and get a greater number of customers without having to come to the establishment, this practice was implemented.
The main beneficiaries of this practice are we and our stakeholders.
Resources needed
Personalized advise, PIPE Programme and 10 people
Evidence of success
Best e-commerce Award 2010
Enterprise Award Teruel 2010 because of the internacionalization
10 jobs (nowadays 3).
International sales in 2019: 700,000 €
Hired local companies for external services.
Change of mind
Participation in several National Programmes on TV
Moreover, we have 4,000 visitors a day on website and 3,500 fans in Facebook Page.
Enterprise Award Teruel 2010 because of the internacionalization
10 jobs (nowadays 3).
International sales in 2019: 700,000 €
Hired local companies for external services.
Change of mind
Participation in several National Programmes on TV
Moreover, we have 4,000 visitors a day on website and 3,500 fans in Facebook Page.
Potential for learning or transfer
The key success factors are advise & training.
The negative aspects are:
Sell of some products not allowed in countries like Russia, Australia or the North of Korea.
Lack of (digital) training
Internet in the 90s (prize of telephone rate, slowness…)
And the challenge is to get a global vision of the business since a small rural area.
The negative aspects are:
Sell of some products not allowed in countries like Russia, Australia or the North of Korea.
Lack of (digital) training
Internet in the 90s (prize of telephone rate, slowness…)
And the challenge is to get a global vision of the business since a small rural area.
Further information
Website
Good practice owner
Organisation
Aceros de Hispania
Spain
Aragón
Contact
Commerce and Territorial Development Technician