Graphic identity guidelines
Interreg Europe brand
The core Interreg Europe brand is made of three components:
- The logo block
Reference to European Union and European Regional Development Fund should always accompany the logo block, except for small size use.
- The slogan
Programme slogan 'Sharing solutions for better regional policies' should be used when possible. There is no predefined positioning of it.
- The origami
Origami (the four colour element) may be used on its own as an endorsement of the brand. But it is never a replacement of the full logo. Its position is flexible.
Versions of the logo
Origami placement next to the logo if this element is not used separately.
Reflex blue and B/W versions of the logo for single colour use. It should only be used when the 4-colour process is not available.
Under 47-mm length, use small size block in 1 colour without the slogan. The EU emblem shall be placed too.
The logo should never be reproduced in under 20-mm size.
Greyscale origami and logo bloc
B/W origami and logo block
Use with partners
Along with other organisations related to ERDF, in order not to duplicate the initial components (EU emblem, reference to ERDF), a simplified version is available. Do not use out of this case.
Interreg Europe - four topics
Interreg Europe focuses on four topics, each having its own icon and colour:
- Research and innovation
- Competitiveness of SMEs
- Low-carbon economy
- Environment and resource efficiency
Only the first letters of the programmme title 'Interreg Europe' are capitalised when it is written in the text.
- Monserrat - for programme and project logos.
- Open Sans - for different applications (print, web and mobile interfaces).
- Arial - MS Office processing typeface for publications and publicity material, documents.
For most uses, typeface colour must be black on white background.
The Interreg Europe colour palette consists of seven unique colours. A series of grey is available for uses such as web page footer, text block background and B/W uses of the origami.
REFLEX BLUE: C100 M80 Y00 B00; R00 G51 B153; #003399
LIGHT BLUE: C41 M30 Y00 B00; R159 G174 B229; #9FAEE5
YELLOW: C00 M00 Y100 B00; R255 G204 B00; #FFCC00
ORANGE: C00 M24 Y93 B00; R253 G198 B8; #fdc608
LIGHT GREEN: C49 M00 Y99 B00; R152 G194 B34; #98c222
DEEP GREEN: C81 M13 Y76 B01; R21 G153 B97; #159961
BLUE: C71 M00 Y19 B00; R28 G184 B207; #1cb8cf
ORANGE: R236 G103 B7; #ec6707
DARK ORANGE: R152 G54 B21; #932f0a
DARK BLUE: R33 G54 B105; #213669
DARK GREY: R54 G54 B54; #363636
LIGHT GREY: R243 G243 B243; #f3f3f3
BACKGROUND BLUE: R239 G243 B245; #eff3f5
CALL TO ACTION GREY: R228 G232 B233; #e4e8e9
GREY (20%): R205 G205 B205; #cdcdcd
GREY (35%): R166 G166 B166; #a6a6a6
GREY (50%): R128 G128 B128; #808080
GREY (65%): R89 G89 B89; #595959
Pantone reflex blue corresponds to the web-palette colour RGB: 0/51/153 (#003399)
Pantone yellow corresponds to the web-palette colour RGB: 255/204/0 (#FFCC00)