Regional branding and digital nomads

On 17 and 18 October 2023, the Policy Learning Platform is hosting a peer review together with the Põlvamaa County Development Centre (Estonia) in Ireland. The focus of this peer review will be on regional branding and digital nomads.

The main policy challenges that will be discussed during the peer review can be narrowed down to three interlinked sub-topics:

Regional branding

Currently, the region has decided to brand itself as a great destination for teleworking.

• How to improve this approach?
• What best practices have been used elsewhere?
• How can the public sector manage local SMEs in this sector more efficiently?

Lifestyle migrants and digital nomads

Regional branding is directly linked with getting the attention of digital nomads/lifestyle migrants. The region wants to attract more people from this segment with the hope that it would also diversify local entrepreneurship (especially in the service sector).

• How can the value offered by the region be relevant for digital nomads and lifestyle migrants?
• What could the region and county do in addition or differently to be relevant for this target group?

Retaining those who come

• What are the services that the county should provide so that those who come to the region feel welcome and want to stay?
• What type of community-based services could be implemented?

The event is by invite only. The key learnings and recommendations will be published afterward.