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Project communication

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How do good practices end up on my project website?

The good practice you submit to the Interreg Europe website goes through a validation process.

The good practice linked to a project will be reviewed by the project web administrator that is appointed at the start of the project.

If the project web administrator approves the good practice, it is published on your project website and will be sent to the Policy Officer of the Joint Secreatriat for further validation.

What are the branding guidelines I need to follow?

You must use the harmonized branding approach that we’ve developed in all your communication tools and materials intended for the public or for participants in your project activities.
When communicating, make sure you:

  1. Use the project visual we’ve developed for you as it already complies with the Regulations and the programme requirements
  2. Respect the structure, protection area and minimum size requirements for your visual
  3. Use only your topic’s assigned colour and icon
  4. Use the correct version of your project visual on different backgrounds
  5. See how to make use of the additional branding elements
  6. Apply the correct typeface

Download the project branding guidelines for more details.

For how long do I need to have my poster or plaque on display?

Each partner must place at least one poster, or equivalent electronic display, in a location visible to the public, like the entrance to your building, within six months of project approval. It must stay visible for the whole duration of your project.
Use the poster template we provide as it already meets the Regulations and programme requirements:

  • Minimum size A3
  • Information about the project
  • Including financial support from the Union

You must display a durable plaque or billboard if your project involves physical investment (i.e. infrastructure/works and/or equipment in the context of a pilot action).
The plaque or billboard must be in place at the start of the physical implementation of your pilot, or the purchase or installation of equipment. It needs to be clearly visible to the public and present the Union’s emblem.

Where can I find my communication toolkit?

Your communication toolkit includes:

  • Project branding guidelines
  • Main project visual
  • Project poster template
  • Project plaque/billboard template
  • Project PowerPoint template
  • Project website
  • Project social template

To access your project’s toolkit, contact your communication officer.

What are the communication requirements?

We have a list a publicity requirements that you need to keep in mind when communicating about your project:

  • Use the logo set (project main visual) on all communication materials
  • Publish information about the project on every partner institution’s website (why not link to our own project’s website)
  • Put up an A3 project poster in a clearly visible and public place at each partner institution’s office
  • Set up a plaque or billboard at the start of the physical implementation of your pilot project (if relevant)
  • Mention EU support on all documents used for the public or participants in project activities
  • Update your project website at least once every six months
  • Get a royalty-free, non-exclusive, and irrevocable license for all your project communication and visibility materials. And grant any pre-existing rights to us and the European Union.
  • In addition, you will need to:

Use the project branding rules and guidelines in your project communication

  • Participate in 6-10 programme events
  • Provide us with 1 high-quality photo
  • Produce and publish at least two short videos about the project
  • Regularly publish and update your project’s presentation on achievements
  • Organise one final project dissemination event

We provide you many templates to support you in your project communication. 

Why do I need a communication strategy?

In the context of interregional cooperation, there are several reasons for this:

  • the European institutions (the European Commission in particular) wish to demonstrate to the wider public how European funds are spent 
  • the public authorities involved in projects need to show the added-value of allocating resources to cooperation and how they use public funds more efficiently as a result
  • Interreg Europe’s result-oriented approach also requires the less tangible, but no less effective policy results to be visible

Where can I find images?

We highly recommend that you take photos yourselves or that you hire a professional photographer to produce images for your project.

This will ensure that you have the right to use the images in perpetuity.

We do not recommend that you purchase images from an image bank because the license will expire and you may find yourself in a difficult position in the future.

Also, remember that you need a royalty-free, non-exclusive and irrevocable license for your image, and that any pre-existing rights attached to it must be granted to the Union and made available upon request to its institutions, bodies, offices or agencies.

Do I need permission to use an image?

An image’s copyright always belongs to the individual who took the photo.

This is why we highly recommend that you take photos yourself.

If you hire a professional photographer to produce images for your project, remember to get a royalty-free, non-exclusive and irrevocable license for your image, and that any pre-existing rights attached to it must be granted to the Union and made available upon request to its institutions, bodies, offices or agencies.

How do I share my project results?

There are many ways you can share your project’s results. Here are some ideas:

  • Write news articles for your website
  • Present at an exhibition
  • Share your experience as an event speaker or panellist
  • Publish summaries on social media
  • Create infographics with statistics and charts
  • Record videos interviews or produce animations
  • Design brochures, publications or detailed reports
  • Share personal stories

Watch our webinar on communicating project results to learn more about our top ten tips:

  1. Build on your content
  2. Repurpose and use templates
  3. Share your results as news
  4. Make it explicit (think about the title)
  5. Make the most of your website
  6. Make it personal
  7. Bring the story to life
  8. Plenty of results? Collect them!
  9. Take pride in your work
  10. Keep them coming

How do you tell a good story in a video?

We recommend you begin planning your story by thinking about the five Ws of storytelling. They are the main components of every good story.

  • What is this story about? Be selective.
  • Who is your hero? Who is the enemy? Choose real individuals or objects.
  • When did this happen? Give your story a beginning, middle and end.
  • Where did it happen? Put your story in a specific location.
  • Why do you want people to watch?  

Finally, remember to think about your audience and adapt your voice and tone accordingly.

What are the steps to producing a good video?

When producing a video you should think about the following technical matters:

  • Story treatment
  • Preproduction
  • Equipment list
  • Interview setup
  • Line of enquiry
  • B-roll
  • Archival material
  • Start and end cards
  • The edit

What are the requirements for the project videos?

You are expected to produce at least two short videos.

The first video should present the project at its inception. The other video should present the project’s achievements towards its end.

Each video should:

  • Be short (up to 3 minutes)
  • Use material which is copyright free or which the project has the right to use
  • Be useful to all project partners
  • Not exceed costs of 5,000 euros per video

How can we monitor our project website's performance?

We will set up and provide you with user statistics for monitoring and evaluating your project’s website on a quarterly basis.

It will be up to your project’s communication manager to keep track of these reports, analyse them, and adjust the communication activities if needed.

How do I edit my project website?

If you have the right to edit your project’s website:

  1. Log into your Interreg Europe community account
  2. From your account menu, select ‘Project websites’
  3. In your dashboard, find the project website you wish to edit
  4. Click ‘Edit project’

You should arrive at your website’s editing tool. Download and follow the instructions in the user manual for more details.

If you do not see any project websites in your dashboard, ask your lead partner to provide you with editing rights.

Who is allowed to edit my project website?

Your project can assign as many people as needed to edit the project website.

They will need an account in the Interreg Europe community and your lead partner or project admin will have to give them editing rights via the Portal.

How to write for the web?

Did you know that the average web user has about 7-10 seconds to be engaged by a website before clicking away?

That’s why how you write on your website is just as important as what you write on your website.

The key things to think about are:

  • Know your audience
  • Use an effective voice and tone
  • Understand how people ‘read’ websites. (Spoiler: they don’t read, they scan)
  • Structure your content with headers, sub-headers and bullet points
  • Vary the type of content you use (e.g. include photos, videos, links)
  • Write in Plain English
  • Make your content accessible to everyone

Download the user guide for more information.

How do I add or change the web admin of my project website?

Your lead partner or project admin is responsible for assigning the web admin role to the person in charge of editing your project’s website via the Portal.

The lead partner needs to:

  1. Log into the Portal and access the project area
  2. Go to the ‘Project users’ section
  3. Select the user who needs to edit the project website
  4. Assign them the ‘web admin’ role under ‘Roles in project’
  5. Click save

How do I make my content accessible?

Did you know that about 20% of the population has some form of disability?

That is why it is important to make your content accessible. The more accessible you make it, the easier it will be for people to understand, even those without disabilities.

How do you make your content accessible?

  • Your text should be easy to understand. Use Plain English.
  • Structure it with headings, sub-headings and bullet points
  • Fill in the alternative text field for each image
  • Include captions in your videos
  • Links in text should be unique and easy to speak out loud. It should be obvious what you get if you click on it.
  • Complete the Aria Label field for links
  • Include captions and summaries with tables and iframes

Have a look at the presentation by the external provider for more information.