PODCAST – ENTREPRENEURIAL ABILITY AND SKILLS
About this good practice
When trying to promote the motivation of natural persons to start their own business, it was found that at all times SMEs have encountered various challenges, which in most cases are similar and therefore relevant for most new companies. These challenges are not always related to the lack of initial capital or investment, but are often relatively simple things - where to look for professional knowledge, what documentation must be provided in order to comply with the requirements of regulatory acts, how to find or save time, how much resources are needed, bureaucratic burden to ensure the stated requirements, etc. Is the lack of knowledge and experience the reason why companies do not develop and stagnate, thus not realizing successful and viable business ideas. In order to find answers to these and similar questions that are relevant for new companies, the idea to create a podcast series " Entrepreneurial ability and skills, " was created and implemented in the Jelgava business incubator (LIAA). The main purpose of these podcasts was to encourage and motivate people to develop their entrepreneurial skills by listening to stories about the challenges that other entrepreneurs have faced.
All podcast videos were published on the LIAA YouTube channel. The first video was published on November 29, 2021, and the last on March 14, 2023. There have been 15 episodes in total, with an average of 500 views per episode.
Resources needed
Incubator specialists put a lot of work into the creation of each podcast, conducting surveys, creating scenes and filming materials. The only material investment required was the purchase of three appropriate microphones, which were purchased from the funds provided in the the project.
Evidence of success
The two biggest benefits people (not just SMEs) got from these podcasts:
1. answers to questions that are important to them and their business, directly from the experience of other entrepreneurs;
2. motivation and inspiration, which was a great benefit not only for entrepreneurs, but also for individuals who are still thinking about opening their own business.
The podcast perfectly outlined that entrepreneurship is engaging and interesting, full of opportunities and discoveries.
Potential for learning or transfer
This practice is potentially interesting both for SMEs individually and for society as a whole, it is undeniably transferable, as SMEs will also need additional financing, training, organizational support and simplification of business procedures in the future.
Under the influence of this practice, the economic development of the community increases, a more favorable environment is created for business, especially when applied to young SMEs, for creating jobs and, accordingly, supplementing the state budget.
The innovative nature of the practice proves its adaptability, as this approach can be easily transferred to other ideas, thus always ensuring its relevance.
Further information
Good practice owner
You can contact the good practice owner below for more detailed information.