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  4. New ways of tourism product development during pandemic - CCT based on CCIs for SME competitiveness
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New ways of tourism product development during pandemic - CCT based on CCIs for SME competitiveness

SmartSME competitiveness
By project Cult-CreaTE
Published on 25 November 2020
Hungary
Dél-Dunántúl
Bianka Vamhidy
trade development manager
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Bianka Vamhidy

+36203521343
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About this good practice

One of the sectors which suffers the most during the coronavirus period is tourism. This is the reason why the Municipality of Pécs has launched the # PécsNiytva (#PécsisOpen) campaign. Goal: to mobilize SMEs active in local tourism, to support SME Competitiveness, to develop package deals and safe programs for the visitors.
Cooperation between the Municipality and the local Chamber of Commerce and Industry resulted that more than 90 SMEs (including CCIs too) has been involved to the action.
The campaign focused on the presentation, revitalization, active involvement and experience-oriented programs of gastronomy, hospitality, cultural and creative industry.
CCT programs included light painting on Museum Street, concerts, dance houses, reading park, summer theatre (pop up stages, flash mob), giant puppets and family craft workshops. All programs were implemented under strict supervision in accordance with the regulations of the pandemic situation. The aim of these events is not only to boost the city’s tourist traffic, but also to create new values and traditions.
In social media platforms the local CCI’s got the opportunity to promote their products, so they are available not only at the events, but online too.
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Resources needed

Apr. 9000 EUR for online (videos, Facebook, logo) and printed marketing campaign (bus stickers, billboards).
3 people to manage the scheme.

Evidence of success

Originally the program was planned for summer, but the number of SME’s (CCI’s) applying allowed to continue it during the autumn. The amount of incoming tourists during the summer holiday couldn’t reach the number of previously years, but the visitors actively took part at the CCT events, because they felt safe. The new round table meetings started in September with the stakeholders and came alive new ideas for CCT product development, for example the Pécs Eye (ferris wheel).

Potential for learning or transfer

The practice is considered an easy way brought again to life the local SME’s (gastronomy, hospitality, cultural and creative industry) during pandemic by the cooperation of the Municipality and Chamber of Commerce and Industry. The Chamber actively keeps contact with these SME’s, so they could easily reach and marketing them. In parallel the Municipality of the city can give the permission, the venue and the support staff to organize the collaboration between the actors and the CCT events too.
The campaign is a modern and effective solution (using social media) for CCT product development in pandemic and could be implement in other regions too.

Further information

Website

Website

Good practice owner

Organisation

Chamber of Commerce and Industry of Pécs-Baranya

Dél-Dunántúl
Contact
Bianka Vamhidy
trade development manager
See phone number Sign up to contact

Send an email

Bianka Vamhidy

+36203521343
About text formats
You can upload up to 3 files with a storage duration limit of 2 weeks (from email reception date). Supported format: .pdf, .doc. docx. xls .xlsx . odt .ods . jpg .png. Maximum size : 10mo.

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Tags
City
Competitiveness
COVID-19
Creative
Cultural
Development
Economy
Good practice
Industry
Leisure
Policy
SME
Sustainable
Tourism
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    New ways of tourism product development during pandemic - CCT based on CCIs for SME competitiveness https://www.interregeurope.eu/good-practices/new-ways-of-tourism-product-development-during-pandemic-cct-based-on-ccis-for-sme-competitiveness
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