About this good practice
Many cities and regions, worldwide, have exploited their creative human capital, by investing in strategies and policies which promote strong identities in the main fields of creative economy: music, cinema, literature, applied arts and fine arts. Greece lacks in the development of relevant policies.
Creativity Platform-a non profit organisation- aims in the development of the sustainable packaging and supports businesses to build a branding strategy. In this direction, Creativity Platform has implemented the projects: Agrodesign Cluster, Creative Community Leaders, Tópio, Thesaloniki City of Gastronomy and Crunch.
Creativity Platform prepares and promotes original research and studies on the subjects of its interest and publishes their results through conferences, workshops, forums, scientific publications, etc. The services they offer as means to reach their objectives are: Co-working space, Curatorial programming and showcasing, Fellowships, International opportunities, Mentoring, Networking & events, Professional development workshops & training, Research development. During the pandemic, they organized seminars and workshops around branding and packaging for certain categories of producers, supporting them, in this way, to find innovative solutions to recover from the effects of the pandemic. The producers found a way to promote their products during that critical period, in an innovative way.
The users of the platform pay fee for each service or project they join.
Annual Resources needed:
3 full time work positions
Approximately 50.000 euros.
Evidence of success
Creativity Platform has participated in many exhibitions (International exhibition of Natural & Organic Products, Sustainable Design Drops, HELEXPO, Agrotica, etc). This resulted in up to 200 new packages, 72 producer-creator meetings, 25 “creative couples” in open events, 20 open lectures and thematic discussions. Operating several workshops, the initiative manages to support small businesses and producers towards new ideas of sustainable packaging and design.
Potential for learning or transfer
Creativity can be a powerful tool for spreading green awareness. One of the more straightforward ways to do this is by using greener packaging. This initiative is an artist-friendly service which allows small businesses to apply branding that is usually only found in larger scale operations. The good practice can be spread even further with the help of social media, as a tool for raising awareness. Creative thinking has been crucial for navigating a global pandemic and this is major in the Covid-19 period. This good practice could be easily replicable because it is so innovative that there is still much space for several such initiatives to be created and flourish. Also, the regional or local policymakers could embrace the platform as a supporting mechanism, eg to promote circular economy through circular design, and fund relative actions.