This policy brief focuses on branding. It covers topics such as regional identity, product quality labels, cooperation between SMEs in a rural area, agritourism (adding a tourism component to traditional agriculture businesses), and co-creation for promoting cultural heritage. It is based on the knowledge generated by the Interreg Europe community and looks into relevant EU policies, support instruments, programmes, and good practices.
It describes the link between SME competitiveness and regional branding and showcases through good practices and policy changes how the latter can bring benefits to the former. This policy brief features a number of policy recommendations using the experience of Interreg Europe projects to inspire policymakers to develop regional branding for their local development strategies.