Improving the convenience of public transport
The shift to a low-carbon economy will rely heavily on the use of zero-emission vehicles and increased use of public transport. Whilst cities and regions will need to invest heavily in new vehicles, fleets, and infrastructure, there is also a need to encourage citizen behaviour change.
One of the major barriers to the use of public transport involves shifting citizen preference from individual modes of transport, by overcoming perceptions that public transport can be slow, uncomfortable, or unreliable.
Improving the convenience of public transport can help to change these beliefs and also to change behaviours, through interventions such as the provision of accurate information and timetables, having easy route planning options, supporting multi-modal connectivity, using integrated smart ticketing options, operating on-demand services, and improving customer comfort.