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Trading platform for the promotion of agricultural products from CEE countries to China market
Published on 30 March 2018

Bulgaria
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This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The official website of the Association for the Promotion of Agricultural Cooperation between China and the CEE countries (APAC) provides a single database and is an efficient tool for searching and finding up-to-date investment projects, appropriate business partners, producers and traders from all the fields of the agricultural sector. It is developed as a part of the activities of APAC for deepen and strengthen the cooperation in agriculture between China and the CEE countries on a mutually beneficial basis through sharing ideas, exchange of good practices and research for innovative solutions. Through the single database, the contact points of the network of all 17 countries exchange information and disseminate offers for business cooperation. It is possible to find manufacturing, trade or financial partners in the offer bulletin.
Until now it has more than 150 registered companies from China and the CEE countries. The products are from the agricultural and the service sector.
The single database helps encouraging trade in agricultural and food products by providing timely information about the trade fairs and agricultural exhibitions traditionally carried out in China and CEE countries.
Until now it has more than 150 registered companies from China and the CEE countries. The products are from the agricultural and the service sector.
The single database helps encouraging trade in agricultural and food products by providing timely information about the trade fairs and agricultural exhibitions traditionally carried out in China and CEE countries.
Expert opinion
APAC (the Association for the Promotion of Agricultural Cooperation between China and the CEE Countries) was established specifically for promoting agricultural cooperation between the CEE countries and China. This GP presents one of the tangible outcomes that has resulted from collaborating with the member countries’ ministries – a joint platform that brings together business opportunities as well as potential partners and investors. It is said that more than 150 companies from the CEE countries and China with an export ambition have signed up on this platform and use it as a single database for finding internationalization opportunities and contacts from all the 17 member countries. Developing such a platform could be replicated with other consortia of countries and other priority areas besides agriculture, but naturally, pooling together various countries and getting their commitment like in case of establishing APAC involves considerable effort. Once commitment has been secured, maintaining the platform is already an easier task – in case of APAC, 2 people focus on regularly updating the business opportunities and contacts.
Works at
Interreg Europe Policy Learning Platform
Resources needed
The information in the platform is regularly updated by 2 members of the staff of APAC.
Budgeted resources for setting up and launching the platform include development and equipment costs. The amount is 121 780 euro.
Budgeted resources for setting up and launching the platform include development and equipment costs. The amount is 121 780 euro.
Evidence of success
The quantative indicators which mesure the success of the good practice are:
- number of register users is 175 companies, investors, organizations dealing in agricultural sector;
- number of SMEs to which is provided access to international markets - 128.
- number of register users is 175 companies, investors, organizations dealing in agricultural sector;
- number of SMEs to which is provided access to international markets - 128.
Potential for learning or transfer
The portal supports and helps the enhance of agricultural SMEs internationalisation by providing current and useful information for encouraging the export activities.
The practice helps by playing an intermediary function in finding partners and in offering products and services.
The practice supports the SMEs by maintaining data base with information about export-oriented Bulgarian companies in specific sector.
One or several of the services, proposed by the Portal can be transferred, by alternative instruments developed and proposed by public or private providers of SMEs support services. The activity of the Portal (or just a part of its activity) could be easily transferred in other countries or regions in the EU.
The practice helps by playing an intermediary function in finding partners and in offering products and services.
The practice supports the SMEs by maintaining data base with information about export-oriented Bulgarian companies in specific sector.
One or several of the services, proposed by the Portal can be transferred, by alternative instruments developed and proposed by public or private providers of SMEs support services. The activity of the Portal (or just a part of its activity) could be easily transferred in other countries or regions in the EU.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Association for the Promotion of Agricultural Cooperation between China and the CEE Countries

Bulgaria
Severen tsentralen
Contact

Project coordinator