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  4. Support for tourism events innovation with small-scale grants
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Support for tourism events innovation with small-scale grants

SmartSME competitiveness
By project RuralGrowth
Published on 03 March 2022
Pellervo Kokkonen
Senior advisor
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Pellervo Kokkonen

+358447585472
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About this good practice

In the situation where large festivals and events had to be cancelled, support for pop-up events creation and innovation was provided in the summers 2020-2021 in order to compensate for the cancellation of large-scale events such as the Savonlinna Opera Festival and create in the destination an atmosphere of a lively city with a rich cultural offer. Support for small-scale events was provided through a public procurement procedure in an ERDF project and a grand from the city of Savonlinna (2021). Tenderers were required to present innovative ideas with strict selection criteria. A bidding process for events and activities support was prepared in early June and opened by mid-June via a structured online submission form for proposals. Proposals were evaluated at regular intervals throughout the tourism season, which gave the organizers the possibility for the preparation of the proposals. This also supported the goal of extending the tourism season beyond July in accordance to observed consumer behavior and increased demand. Pilots were selected quantitative and qualitative criteria including the estimate of the future development potential of the idea. Implemented events were evaluated, and monitoring data was used to select promising pilots for further development.
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Resources needed

Own destination management of the DMO and tourism stakeholders.
In 2020 fund from ERDF project
Grant of the City of Savonlinna 166 000 euros in 2021 (ERDF not availabl.
67 events received a total of 81 000 euros (2021, part of the grant was channeled directly to some pre-selected events).

Evidence of success

Registered number of participants was 5000, for open events estimated number of visitors was 20000 (2021). Organization and promotion of events contributed to increase of domestic tourism in the destination as compensation for loss of international demand and festival audiences. In 2021 the full effect of measures (together with other promotion activities) induced very strong increase in number of bednights and 2 mEUR increase in tourism revenue.

Potential for learning or transfer

This GP describes a methodology of micro-grants based on competitive bidding that can be transferred and adopted in other tourism destinations in order to facilitate innovation in the SMEs and boost demand in the tourism destination. The key elements are the the selection criteria facilitating innovation, monitoring and evaluation and possibility to pick promising ideas for further development.

Further information

Website

Website

Good practice owner

Organisation

Savonlinna Development Services Ltd.

Finland
Pohjois- ja Itä-Suomi
Contact
Pellervo Kokkonen
Senior advisor
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Pellervo Kokkonen

+358447585472
About text formats
You can upload up to 3 files with a storage duration limit of 2 weeks (from email reception date). Supported format: .pdf, .doc. docx. xls .xlsx . odt .ods . jpg .png. Maximum size : 10mo.

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Summary

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    Support for tourism events innovation with small-scale grants https://www.interregeurope.eu/good-practices/support-for-tourism-events-innovation-with-small-scale-grants
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