Kunstmaand Ameland
About this good practice
The island of Ameland is 1 of the 5 Dutch Wadden islands. The economy of the island depends heavily on tourism. In Summer the island is visited most. This project is meant to increase the season for tourism by introducing arts on the island. The second reason is to attract a new target group to the islands.
The objective is by showcasing art, visible on a lot of locations on the island. Private and public buildings, as well as the landscape functions as a stage for displaying art from artist from several (Nordic) countries.
The main stakeholders are on the supply side: municipality of Ameland, private entrepreneurs from different sectors and artists and on the demand side; visitors to the islands.
Tourists, extending the touristic season on the island.
15.000 unique visitors a year.
The cultural as well as the natural assets of the islands function as backbone of the project.
Expert opinion
The challenge of how to extend the seasonal business is a common one among regions whose economy relies on tourism. The practice highlights how tapping into local natural and cultural assets could be one way of generating more income outside the peak season. It is transferable and could serve as inspiration for other regions interested in diversifying their tourism business.
Resources needed
At this moment, the yearly needed budget is around €300.000,--
Evidence of success
The number of unique visitors has increased, the spending budget of the visitors is on average 230% of the spending budget of tourist coming to the island in summer. More than 10% of the visitors never has been to the island before.
Potential for learning or transfer
It is interesting for other island because it is a way to enlarge the touristic season.
Not only an increase of number of visitors but also an increase in the quantity of money spend on the island. The foundation is also successful to address another segment of the tourist market.
The art which is exhibited during the month increases the value of the landscape as well of several buildings. This can provide an increase in the spatial quality of the island.
Dissemination can be reached by showcasing and other forms of communication. However, all information is only available in Dutch.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
