Published on 15 December 2021
About this good practice
To learn more about archeological objects in Old coastal city of Nessebar,just look for the magnetic souvenirs at Nessebar Archaeological Museum and immerse into the magic of historical landmarks in 3D AR.At Archaeological Museum,visitors are able to purchase a wonderful gift–a fridge magnet with enabled AR and VR,dedicated to the most prominent landmarks and museums of the Old city:St.Stephen church,Archaeological museum,Christ Pantokrator church,Church of the Holy Saviour (St.Spass),Hagia Sophia basilica (The Old Bishopric),St. Paraskeva church,St. Todor church,St. John the Baptist church,St. John Alitourgetos church,Dormition of the Theotokos church (Assumption of the Mother of God).Magnets offer a virtual tour inside the respective museum,church or landmark,as well as an outside view from all angles.Tour is accompanied by comprehensive information, provided by specialists at Ancient Nessebar Museum in 4 languages–BG,EN,RU,DE.Magnet souvenir could easily be used in few easy steps:1.Download for free mobile app “Nessebar AR” from Google Play/Appstore.2.Scratch off and enter the code on the back of the magnet.3.Point your phone to the magnet to display the image on the screen. Visitors can immerse into ancient times using 21st century technology and enjoy the virtual tour in 3D AR!Project was realized in 2 phases in 2018/2019-different objects were included into the virtual tour,software was realized,capturing objects,added music,text,voiceover to digitized objects.
Financial resources used for both phases of the project implementation amont of 31 000 EUR without VAT.
Evidence of success
Initiative started with digitization of 6 objects and was followed by new 6 objects digitized. Municipality wants to include more objects to cover its entire territory.Cards can be a souvenir as they are made with magnetic pad.They are put on sale at Nessebar Museum sites and distributed in Municipality info centers.The digital product is useful,educational,enjoyable and in line with guidelines of Municipal tourism advertising campaign-promotion of cultural heritage for which Nessebar is proud.
Potential for learning or transfer
The good practice has significant potential for transfer in any region. The innovation approach for presentation of cultural heritage by the means of modern ICT technologies could be used for promotion of the archaeological objects and to turn into a very attractive and popular advertising product.