Innowiz – How are you creative?

By project CCSI4CCSI

Published on 06 March 2025

Belgium

About this good practice

Innowiz (Innovation Wizard) is a method used to help the creative people, the designers, the developers by bringing structure to a creative session.
On the other hand it triggers companies, researchers and organisations by inspiring them while tackling a challenge within their company or organization.

Innowiz is a four-step-method by using different creativity techniques. It ensures that the creative progress of a project evolves most efficiently. By consistently and iteratively running through the four-step-method, it guarantees a better implementation and realization of good solutions.

Our method uses four steps:
• Problem analysis: Definition of the problem, drawing the box we want to think out of. Become a specialist in the topic. Redefine things in a challenging way.
• Idea generation: Maximize ideas. Aim for quantity. Improvise, move fast, change a point of view, zoom in and out and in again
• Idea selection: Combine, enrich and develop solutions. Argue about pros and cons, select the fittest solutions and rank them.
• Idea communication: Build a story, make it real, spread a vision. Excite colleagues, and look for partnerships.

The main stakeholders and beneficiaries are organisations looking for a methodology in creative and design thinking.
Howest - Industrial Product Design has created the methodology.

Resources needed

The methodology was developed with the help of several grant programmes. For 10 years, the methodology has been marketed as a product and as a service.

Evidence of success

Over the past years, we have helped over 150 organizations tackle a variety of challenges to address their projects, strategic issues and creative opportunities.
On top, we have trained more than 50 individuals in our methodology. This enables the participants within their organizations to independently and constructively facilitate creative processes, co-creation, and collaboration sessions. They are capable to structure a complex design process and make it approachable and manageable.

Potential for learning or transfer

Innowiz is a methodology that encourages co-creation and support between the parties involved to think about certain challenges across borders with various partners, stakeholders and regions, ending up with innovative ideas and solutions.
This strong focus on co-creation and exchange of ideas and thoughts ensures that our methodology has a strong potential to learn from each other, transfer expertise between participants and create meaningful and constructive collaborations.
Some examples: we have supported the team from the City of Kortrijk in the running for European Capital of Culture, or Flanders DC. But also bigger companies like Decathlon, Novy and Samsonite are customers.