GOOD JOB - COOL LIFE - Popularisation of vocational training in the Podlaskie region
About this good practice
The aim of the Project was to show the advantages and opportunities, but mainly the benefits, that young people can achieve by choosing further education leading to obtaining the right to work in a specific profession and position. The aim was also to create a positive image of vocational education, breaking down the negative stereotypes about this category of education which has become established and are still present in society.
Main activites of the project included:
- participation of school teaching staff in seminars devoted to the issues of vocational education
-participation of school staff responsible for career counselling in meetings devoted to the issue of connections between the teaching profiles of vocational education schools and the professions they offer and the actual needs of the labour market
-individual and group educational and career counseling dedicated to students
-mentoring meetings for students and their parents
-participation of students in study visits to enterprises
-support dedicated to students' parents through meetings with career counsellors and vocational school staff
-participation of students in educational and professional fairs
-participation in organized promotional events dedicated to specific industries and professions
-participation of students in competitions dedicated to various professions, in which they will be able to win extremely attractive prizes
Project activities aimed at vocational schools were also carried out.
Resources needed
The value of the project EUR 1 395 722.36, EU EUR 1 324 524.20.
Leader:Białystok Foundation of Professional Training. Partners: City of Suwałki, Chamber of Crafts and Entrepreneurship in Białystok, Łomża Self-Government Forum, City of Bielsk Podlaski and Suwałki Teacher Training Centr.
Evidence of success
Presenting the professions that can be gained through vocational training and showing real-life examples: young people who have succeeded after graduating from vocational schools and the companies that cooperate with such schools have contributed to strengthening the image of vocational training as an informed and ambitious choice that can open the door to interesting career opportunities, a stable life and job satisfaction.
Potential for learning or transfer
The apprenticeship provided by the 'Good Vocation - Cool Life' project
may be of interest and inspiration to other regions because of its
comprehensive approach to vocational training problems and its
potential for adaptation in different socio-economic contexts.
An effective strategy to overcome stereotypes - in many countries and
regions, vocational education is still burdened by similar stereotypes as in
Poland. The project shows how, through media and promotional
campaigns, perceptions of this educational pathway can be changed. The
tools and methods used in the project, such as video spots, posters and the
involvement of local opinion leaders, can be easily adapted to other
regions.
Strengthening local labour markets - action can inspire regions with high
levels of labour migration. Encouraging young people to choose local
vocational schools and promoting occupations needed by local companies
can help keep young people in the region and support the local economy.
