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INNOVATING COMMUNICATION TARGETED TO SME – INNO-COM

GovernancePolicy governance
Looking for peers

About the project

Technical language used by public bodies can be an obstacle to understand their contents and therefore to approach opportunities. This is particularly true of SMEs, especially during a the COVID emergency, when larger amount of funds were released across Europe, driving SMEs to seek professional help to navigate bureaucracy. To help SMEs, Region Umbria has tested innovative visual means of communicate with SMEs during COVID, based on a participatory approach, bi-directional exchange of information, involvement of beneficiaries in the development process, and investment on self-explanatory video tools. The videos were made available through social media and channels. The end result was a greater response to calls published by the Region and easier application processes. Region Umbria is seeking partners with similar policies and experiences to exchange good practices and, through the learning process, to improve current policies and integrate mainstream tools..

Tags
SME
Communication
Governance
Digital innovation

Project idea owner

Organisation

Sviluppumbria

Italy
Perugia
Other
Members are interested in
Leading a project +1
Contact
Chiara Dall'Aglio
Responsible for EU cooperation and projects development
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Chiara Dall'Aglio

+390755681204
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Partners we are looking for

Regional Institutions/Public authorities in charge of releasing funds to SMEs, or more in general to communicate to SMEs opportunities and measures willing to exchange experiences on how to improve current communication policies and increase chances of success for SMEs in accessinng public funds.

Criterias we appreciate
Role
Project partner
Type of organisation
Local public authority
Regional public authority
Agency - different from business support
Expertise in
Communication
Governance
SME
Summary

    Share

    INNOVATING COMMUNICATION TARGETED TO SME – INNO-COM https://www.interregeurope.eu/project-ideas/innovating-communication-targeted-to-sme-inno-com
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