About this good practice
The passengers travelling within the towns of Monterrubio, Vivares, Ruecas and Hernán Cortés can now use a service on demand for traveling from/to these towns to the main regional networks hubs. This service run in a rural area located in the East of Extremadura composed by towns about 2.000 inhabitants. These towns are separated from each other and the networks hubs by an average of 25-50 km.
This service is composed by 2 intercity bus lines. Users can request and book their trips via APP, website and/or phone calls.
The objective of the service is:
- to increase the energy and economic efficiency of the transport system
- to adapt the offer size to the demand size (i.e. the kind and size of vehicles)
- to improve the schedules and routes.
- to encourage the use of public transport
- to improve the control and management of the service
This service is working since February 2022 as pilot project. The aim of the D.G. for Transport is to replicate this service to other rural areas in Extremadura.
The data is processed on real time with a back-office APP, in which the following results have been achieved:
- Save of 2.331 km/month.
- Users/customers loyalty.
- Rate of trips cancellation under 5%.
- Average of 153 trips · vehicle/month
- More than 70% of books are made by phone calls.
Before launching the service, a dissemination campaign was made with the aim to increase the number of users/customers.
Big data analysis on mobility in the region of Extremadura
Adaptation of vehicles and transport routes
The pilot project has been made with the own sources from the Regional Government of Extremadura
Evidence of success
Increase of users/customers
Savings of fuel and CO2 emissions
Low rate of trips cancellation (under 5%)
Save of 2.331 km/month.
Average of 153 trips · vehicle/month
Potential for learning or transfer
The pilot project demonstrates the administrative and technical solution for transport on demand in rural areas.
Expected results are taken into consideration for regional wide extension. In this way, the service could be replicated to similar rural areas in any EU regions.