Image
Recording and documenting tangible and intangible cultural fishery heritage in Zeeland
Published on 07 May 2020
Netherlands
Zeeland
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The website www.zeeuwseankers.nl contains stories on heritage and landscape of Zeeland to inform and inspire inhabitants and tourists. Among others stories on tangible and intangible maritime and fishery heritage, e.g. on ‘allec’ (Roman fish sauce), ships, ports, oysterbeds, mussel fishery, markets, craftsmanship and food.
Heritage benefits from a sustainable and high-quality touristic disclosure, which might contribute to the protection of it. Since 2018 Zeeland Heritage is therefore investigating a new strategic narrative to preserve, protect and strengthen heritage of Zeeland. It also enlarges the contribution of heritage to the image and marketing of Zeeland. Especially the overarching stories in this strategic narrative on food and on rural life and culture apply to fishery heritage.
Visitors and inhabitants will benefit from a more coherent narrative about Zeeland as this will provide them with more accurate information and unexpected and surprising combinations between different heritage locations. The main stakeholders are heritage institutions as museums, entrepreneurs in the touristic sector and local and provincial authorities.
In collaboration with Foodcurators, concept designers for food, a new food related product is developed based on the re-interpretation of heritage per storyline. In summer 2020 the products will be presented, e.g. a fishermen tapenade.
In 2020 the idea was launched to develop a digital repository with sources on intangible heritage.
Heritage benefits from a sustainable and high-quality touristic disclosure, which might contribute to the protection of it. Since 2018 Zeeland Heritage is therefore investigating a new strategic narrative to preserve, protect and strengthen heritage of Zeeland. It also enlarges the contribution of heritage to the image and marketing of Zeeland. Especially the overarching stories in this strategic narrative on food and on rural life and culture apply to fishery heritage.
Visitors and inhabitants will benefit from a more coherent narrative about Zeeland as this will provide them with more accurate information and unexpected and surprising combinations between different heritage locations. The main stakeholders are heritage institutions as museums, entrepreneurs in the touristic sector and local and provincial authorities.
In collaboration with Foodcurators, concept designers for food, a new food related product is developed based on the re-interpretation of heritage per storyline. In summer 2020 the products will be presented, e.g. a fishermen tapenade.
In 2020 the idea was launched to develop a digital repository with sources on intangible heritage.
Expert opinion
The practice is an interesting example of creating a digital storytelling platform for recording and documenting tangible and intangible heritage including fishery heritage of a Dutch province with the aim to better preserve it and trigger social and economic benefits. The approach is innovative as it offers new strategic narrative about the heritage strengthening its role for the image and marketing of the territory. The practice could be of interest for other public authorities and heritage institutions as museums. An essential element of the practice is the engagement of a wide range of stakeholders including entrepreneurs from the tourism sector, local and provincial authorities, museums, etc. The practice includes several innovative elements such as the collaboration with concept designers for food which resulted in the development of a new food-related product based on the re-interpretation of heritage per storyline. The idea of creating a digital repository with sources on intangible heritage could be also explored.
Resources needed
The Province of Zeeland funded the initial www.zeeuwseankers.nl (€ 120.000), the Strategic Storyline Project (€ 49.000) and the Foodcurators project (€ 39.000). Involved are an editor (0,4 fte), activity supervisor (0,4 fte) and coordinator (0,2 ft). Funding is needed for a new multilingual website.
Evidence of success
A booklet and foldable map with nine overarching stories.
Round table sessions to help entrepreneurs interpret and translate the overarching stories and relate them to their own organization and business for product development. The same applied for museums and other cultural institutions to strengthen their profile.
Visitors to www.zeeuwseankers.nl: around 60.000 visitors in the years 2015-2017, 79.000 visitors in 2018 and 151.000 visitors in 2019, after having a technical update.
Round table sessions to help entrepreneurs interpret and translate the overarching stories and relate them to their own organization and business for product development. The same applied for museums and other cultural institutions to strengthen their profile.
Visitors to www.zeeuwseankers.nl: around 60.000 visitors in the years 2015-2017, 79.000 visitors in 2018 and 151.000 visitors in 2019, after having a technical update.
Potential for learning or transfer
Key success factor is creating broad support among stakeholders by organizing multiple meetings where they may provide input for the strategic stories and further development of the tourist product and where they may meet other stakeholders in order to co-operate.
All partners within Zeeuwse Ankers produce content (text, pictures, videos) from their own perspective to fill the platform.
Having a digital storytelling platform helps to muster fragmented information on the history of the Province of Zeeland.
All partners within Zeeuwse Ankers produce content (text, pictures, videos) from their own perspective to fill the platform.
Having a digital storytelling platform helps to muster fragmented information on the history of the Province of Zeeland.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
other
Netherlands
Zeeland
Contact