Længe Leve Horsens Fjord (Long Live Horsens Fjord)
About this good practice
Horsens Fjord lacked a cohesive strategy for promoting cycling and walking as key elements of sustainable tourism. The absence of well-integrated infrastructure for bikers and pedestrians limited its potential to attract recreational visitors while preserving the natural environment.
Objectives and Implementation
The initiative "Længe Leve Horsens Fjord" focuses on developing Horsens Fjord as a leading destination for biking and walking by:
1. Developing a Strategic Plan: Mapping and improving routes tailored for cyclists and pedestrians, ensuring safe and scenic pathways.
2. Improving Accessibility: Enhancing infrastructure to connect bikers and walkers with key attractions, natural areas, and local services.
3. Building a Recreational Network: Collaborating among municipalities, tourism stakeholders, and businesses to prioritize biking and walking experiences.
4. Encouraging Active Tourism: Promoting recreational biking and walking as central activities for visitors while aligning with green tourism principles.
Implementation involves identifying key biking and walking routes, engaging stakeholders in planning workshops, and integrating pedestrian and cycling paths into the fjord’s overall tourism strategy.
Stakeholders and Beneficiaries
Key stakeholders include Destination Kystlandet, local municipalities, tourism operators, and businesses. Beneficiaries include recreational cyclists, walkers, local residents, and businesses gaining from increased activity-driven tourism.
Resources needed
The Project has a total budget of 5 mio. DKK, with 2.5 mio. DKK funded by Danmarks Erhvervsfremmebestyrelse. The remaining 2.5 mio. DKK contributed by project partners. Human resources include interdisciplinary teams from participating municipalities, tourism organizations, and local businesses.
Evidence of success
Key achievements include:
• Development of an interconnected network of biking and walking paths around the fjord.
• Increased visitor traffic from cyclists and walkers due to targeted marketing.
• Enhanced collaboration among municipalities to support active and sustainable tourism.
Potential for learning or transfer
This practice demonstrates how biking and walking can drive sustainable tourism. Key transferable elements include:
• Integrated Planning: Use of GIS and stakeholder input to identify and enhance biking and walking routes.
• Sustainability Focus: Promoting biking and walking as eco-friendly, health-focused activities.
• Community Involvement: Encouraging local businesses and residents to support and benefit from increased active tourism.
This model is highly replicable for regions seeking to enhance outdoor tourism through biking and walking initiatives.
Further information
Good practice owner
You can contact the good practice owner below for more detailed information.
