Information Events: Bridging the Digital Divide for Older People
About this good practice
In consultations with older people, the lack of access to information is continuously cited as a barrier to ‘ageing well’. The ability to access clear and concise information can impact on a range of aspects of an older person’s life, from health and wellbeing to social connectedness and financial security. To address this challenge, Fingal County Council organise two information events for older people in different locations across the county each year. Regular local events are considered the most effective way to reach those who are isolated and in need of up-to-date, community-specific information on services and activities.
Venues, days, and times are selected based on recommendations from local ‘senior’ groups and key stakeholders.
The success of these events relies heavily on effective promotion, with advertisements shared on social media, as well as through posters and flyers distributed to trusted service providers, such as pharmacies and post offices, as well as venues commonly visited by older people. This approach ensures that the information reaches those who may be isolated and most in need.
Resources needed
Community venues or premises owned by key stakeholders are used at no cost. Service providers and local groups attend to share information about their services at no cost. A small cost for printing flyers/posters which are distributed to venues frequented by older people.
Evidence of success
This is successful in bridging the digital gap for older people and is reflected in the increasing number attending events from 80 to 200, with a major shopping centre agreeing to host the next event. Feedback from service providers indicates that many older people in need of supports are identified at these events. Feedback from older people include comments: “I didn’t know I was entitled to so much” “It was great to get so much good information in one place”.
Potential for learning or transfer
This is a simple but highly effective initiative helping to bridge digital divide and provide older people, many of whom are isolated, an opportunity to access information on services and activities in the locality. It also provides an opportunity for service providers to network and share information and facilitates referrals between service providers. Overall it reaches into the community to provide relevant, local information to our older people living in Fingal to foster inclusion and combat isolation.
Further information
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