Grandma Came to Work
About this good practice
The initiative aims to empower individuals aged 60 and above by engaging them in artisanal and creative activities, thereby fostering a sense of purpose and community. Key components include: Workshops: Monthly sessions open to all, focusing on skills like silkscreening, creative embroidery, and knitting. These workshops encourage intergenerational learning and community building. Product Development: Participants collaborate to design and produce unique handcrafted items, blending traditional craftsmanship with contemporary design. Each product is personalized with the creator's photo and the tagline "She made it for you," honouring individual contributions. Experiences: The project offers cultural and touristic experiences that connect geography and emotion, as well as baking and storytelling sessions, enriching the community's cultural fabric.
The primary beneficiaries are seniors seeking engagement and community connection. The project also involves local artists, designers, and young volunteers who collaborate, fostering intergenerational bonds. Additionally, the broader community benefits from cultural events and access to unique handcrafted products that reflect the rich traditions and talents of the senior participants.
This practice not only addresses the pressing issue of elder isolation but also revitalizes traditional crafts, enriching the cultural landscape and strengthening community ties.
Resources needed
Annual budget of €70,000, with 25% coming from external funding and 75% from self-generated revenue. The core team consists of 4 members, supported by around 10 volunteers per year. This structure enables the engagement of elderly participants in creative and social activities.
Evidence of success
Has engaged more that 1000 seniors and 400 youngsters, since its launch, with more than 140 active participants annually. It has hosted 500+ workshops, fostering creativity and reducing social isolation. Participants report increased self-esteem, sense of belonging, and social connections. The project generates 75% of its own revenue, proving its sustainability. Recognized internationally, it showcases the value of active aging through creativity."
Potential for learning or transfer
Is a scalable and adaptable model that can benefit regions facing elderly isolation. Its success is driven by three key factors: (1) a strong community-building approach, (2) financial sustainability through a mix of funding and self-generated revenue, and (3) a creative hub model that integrates traditional craftsmanship with modern design. These elements make it feasible for replication in different cultural and economic contexts.
A key challenge in transferring the practice is ensuring initial financial stability and securing local partnerships to engage both elderly participants and creative professionals. However, the model has already inspired similar initiatives in Portugal and beyond. It can be particularly relevant in regions with aging populations, where social isolation and lack of purpose are pressing issues.
The project’s flexible implementation—through workshops, product development, and experiences—makes it an effective blueprint for other communities."
Further information
Reportagem: A Avó Veio Trabalhar
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Good practice owner
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