Discover Moldova’s Wine Tourism Online !

By project TAAS

Published on 23 May 2025

Moldova

About this good practice

Information about wine tourism in Moldova is scattered across multiple platforms and isn’t always up to date. That’s where Wine & Spirits steps in, bringing everything together to boost wine tourism by promoting wineries, events, festivals, and more. It’s part of a growing effort, alongside other platforms, to make Moldova’s rich wine culture more accessible and engaging for travelers and wine lovers.
Wine & Spirits brings Moldova’s winemaking heritage to life by showcasing top wineries, festivals, and industry news. It offers expert insights on grape varieties, winemaking, and the impact of wine on health while celebrating local producers through exclusive interviews and success stories. From Wine Day celebrations to immersive tastings, it highlights must-visit experiences for wine lovers. With engaging articles, videos, and expert collaborations, Wine & Spirits is the recommended guide to discovering, tasting, and experiencing Moldova’s rich wine culture.
The main stakeholders of the practice are Moldovan wineries, nearby guesthouses, and local and central authorities, all of which play an essential role in stimulating local economic development, tourism, and promoting Moldova's culture and traditions.
The beneficiaries are local, national, and international tourists, who gain quicker and easier access to essential information about Moldova’s wine heritage through these platforms.

Resources needed

According to available information, the project benefited from technical and financial support from USAID, through the Moldova Competitiveness Project. The development and digitalization of the platform was estimated at €10,000. The maintenance costs to 5,000 EUR per year.

Evidence of success

Moldova’s wine tourism is thriving, fueled by a strong digital presence that makes wineries, events, and wine culture easily accessible and engaging. Ranking at the top of Google searches, this platform attract more visitors, boost winery tours, and drive massive participation in events like National Wine Day.
The impact is leading to tourism rising, marking a 53.8% increase in 2024 (51,100 foreign tourists officially registered). Most of them 95.4% visited wineries and events like Wine Day.

Potential for learning or transfer

Wine & Spirits may serve as a model for other regions, proving that a strong online presence can turn a local industry into a major attraction. Smart digital marketing, engaging content, and seamless access to information ensure that tourists easily discover wineries, events, and Moldova’s rich wine culture.
Collaboration is the key: wineries, tourism boards, and local authorities work together to create an ecosystem that benefits both businesses and visitors. Storytelling, immersive visuals, and major events like National Wine Day keep audiences engaged and tourism growing.
By embracing this strategy, regions can elevate their tourism potential, attract more visitors, and boost their local economies. A well-crafted digital presence can turn a hidden gem into a must-visit destination, proving that the right mix of technology and storytelling can put any region on the map.