Image
Cycling route 1629
Published on 09 November 2021
Netherlands
Noord-Brabant
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Around 's-Hertogenbosch is a cycling and walking route along the old defence line from 1629. Over a length of 49 kilometres, beautiful nature and impressive cultural history alternate. The municipality has commissioned the development of the1629 Line route app to attract a wider public and share more historical knowledge. By using the camera on your phone, you can make two war correspondents from the 17th century appear in Augmented Reality (AR). These guides witnessed the Siege of 's-Hertogenbosch themselves and tell you about the fascinating historical events. They do this from the perspective of the Republic ànd the Spanish Netherlands.
This way, a Covid19 safe activity becomes extra entertaining.
This way, a Covid19 safe activity becomes extra entertaining.
Expert opinion
Revival of cultural heritage benefits local communities and generates tourism-related revenue, and is widely support by the European Union, as described in the European Framework for Action on Cultural Heritage. Unprecedented opportunities brought by digital technologies bring cultural heritage sites back to life. Virtual museums offer visitors the possibility to see artwork in context and experience objects or sites inaccessible to the public. The sector’s transformation, which this good practice is an example of, is leading to easier online access to cultural heritage for everybody. The municipality of 's-Hertogenbosch has developed an app through which war correspondents from the 17th century appear in Augmented Reality (AR) and guide the visitors around the cycling and walking route along the city’s old defence line. The project shows how municipalities across Europe can benefit from the “experience economy”.
Works at
Interreg Europe Policy Learning Platform
Resources needed
€35.000 (to be confirmed)
Evidence of success
The cycling route 1629 example is a successful digital heritage project. Digitisation not only preserves heritage but is also successful in marketing, branding, production and visitation. This example presents the revitalisation of intangible heritage; there is no need for physical infrastructure, storytelling can be a powerful tool in designing a heritage tourism product.
The app has been downloaded over 20.000 times.
The app has been downloaded over 20.000 times.
Potential for learning or transfer
This app shows that digital tools offer even more information opportunities than simple physical visits. In this case the app increases the learning potential when visiting the area, without polluting it with ugly information panels. The project belongs to the Experience Economy field which importance increases nowadays. The project shows a tailor-made solution how ‘going digital’ supports the value proposition of authentic places in such manner which is highly acceptable by young generations too.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Municipality of 's-Hertogenbosch
Netherlands
Noord-Brabant