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SUP Club Stade (Stade Beach)
Published on 05 January 2021
Germany
Hamburg
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Although the city of Stade is an attractive target for tourists there was a lack of trend offerings especially for younger people. The city is situated along the river Schwinge and is mostly surrounded by water. But there were only a few offers like "Fleetkahnfahrten" - guided tours in a small boat for 22 people that sails on the "Burggraben" (kind of moat). The concept "Stade beach" combines lending of canoes, with trendy sport like stand-up-paddling and a relaxing-zone on the grass beach, so the offer comprises different activities on and next to water. Groups can rent the beach area and the "Beach House" for their celebrations. Since August 2018 you can also rent a so-called “barbeque-donut”. This special boat looks like an oversized donut. In its centre it has a grill surrounded by seating facilities for up to ten people. An electric motor is installed so the drive-system is eco-friendly. On weekends there are stand-up-paddling-classes and in summer people can do yoga on a stand-up-paddling-boards. Both, inhabitants and visitors, use the offers. For marketing and booking there is a cooperation between the provider and the STADE Marketing und Tourismus GmbH. Due to small events the place of STADE Beach became a favourite meeting point for everyone.
Expert opinion
Many European cities are facing “museumification”, accompanied by a high concentration of tourists in city centers. While many cities are built along rivers, riversides are rarely perceived as tourist hotspots and are usually insufficiently addressed by tourism policies. Through sustainable development of their riverside environment, the City of Stade has successfully developed new tourist offerings, with focus on younger population. The presented good practice shows several examples of sustainable activities that have led to increased activity around the local riverside, and which brought both locals and tourists to enjoy the area. The city has shown that riverside revitalization does not need to be a costly undertaking, nor does it require significant alteration to the sites’ natural surroundings. The city made use of the ERDF Operational Programme to support this project financially. Stade and their good practice can therefore serve as an inspiration to cities elsewhere possessing a similar disposition.
Works at
Interreg Europe Policy Learning Platform
Resources needed
Invest:
BBQ Donut: 25 K €, 1 Pers. part time 6 h/day
SUP rental: 20 K €/35 Boards, 1,5 pers. full time 8 h/day
SUP courses: 10 K €/ 1 pers. part time 4 h/day
Canoe rental: 25 K €/25 Canoes, 1 pers. part time 4 h/day
Paddle Boat: 4 K €/1 Boat
Bar: 50 K €/1,5 pers. full time 8 h/day
BBQ Donut: 25 K €, 1 Pers. part time 6 h/day
SUP rental: 20 K €/35 Boards, 1,5 pers. full time 8 h/day
SUP courses: 10 K €/ 1 pers. part time 4 h/day
Canoe rental: 25 K €/25 Canoes, 1 pers. part time 4 h/day
Paddle Boat: 4 K €/1 Boat
Bar: 50 K €/1,5 pers. full time 8 h/day
Evidence of success
i.e. 500 visitors a day on a sunny weekend day
business units get additional support through a wide range of offers (courses, training, drinks, rental, chill out, yoga,…)
business units get additional support through a wide range of offers (courses, training, drinks, rental, chill out, yoga,…)
Potential for learning or transfer
We consider this practice as being potentially interesting for other regions to learn from because it shows how parts of harbours and/or rivers can be used for leisure activities without strong intervention in nature. People enjoy being on the waterside and now they can experience it right next to the historical town. The concept is attractive to both residents and tourists and is reaching a new, more active target group that is younger. There is a good cooperation between the owner and local institutions like STADE Marketing und Tourismus GmbH.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Free and Hanseatic City of Hamburg, Senate Chancellery
Germany
Hamburg
Contact
Tourism Officer