Silver Up

Europe faces a significant challenge in building resilient societies and economies, particularly in territories experiencing depopulation and ageing populations. Such regions have seen population declines of up to 20% over the past decade, with over 25% of residents being over 65 years old. This demographic shift exacerbates labour shortages, reduces economic productivity, and increases pressure on social services. The Silver Up project aims to address these issues by leveraging the silver economy to make disadvantaged and depopulated territories more attractive to current and new residents. Silver economy develops goods and services for the elderly, sustaining economic growth and social cohesion. These include for instance senior-friendly housing and built environment, integrated care services, connected health, silver tourism services, senior social clubs and much more.
The Silver Up project promotes the exchange of experiences and good practices to improve regional development policies. It aims to make these territories more attractive by leveraging successful policy measures to create conducive environments for a well-developed silver economy. The partnership includes countries from South, West, East, North of Europe, and from candidate countries, all working together to implement and improve regional policies that support the development of silver economy, mobilising for this process local and regional stakeholder groups. The expected outcomes of Silver Up include enhanced policy instruments, increased regional attractiveness, and improved quality of life and social inclusion of older adults. By fostering interregional learning and collaboration, the project aims to create a more socially inclusive and economically resilient Europe.