Programme
19-20 March 2025
19 March: 9:30 - 20:30 CET | 20 March 09:00-14:00 CET
Stara Zajezdnia| Krakow, Poland | & Online
19 March
16:00-16:45
Balcony
2. Improving communication towards beneficiaries: what works
Smart
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Policy implementation
Adopting the right communication strategies to reach target beneficiaries is essential for the smooth implementation of any policy instrument. This session will feature a straightforward yet impactful solution for SMEs facing economic challenges: the Voznesensk City Council in Ukraine has introduced an accessible, regularly updated document that simplifies grant opportunities, breaking down barriers related to time, knowledge, and complex language.
Speakers
Viktoriia Baltser
Secretary

Chiara Dall’Aglio
Responsible for EU cooperation and projects development

René Tönnisson
Thematic Expert for Smarter Europe, Interreg Europe Policy Learning Platform