Project summary

Cultural Routes of the Council of Europe have been established since 1987, stressing the importance of European identities. The Enlarged Partial Agreement on Cultural Routes currently comprises 31 routes contributing to protection and development of natural and cultural heritage. Cultural Routes are used as powerful tools to promote and preserve EU’s shared and diverse cultural identities, as well as provide a better understanding of the history of Europe through inter-regional exchanges of people, ideas and cultures.

The impacts of Cultural Routes on SMEs’ innovation and competitiveness have showed that they are:

  • at the heart of cultural tourism development,
  • achieved a noteworthy impact and progress, and shown remarkable potential for SME generation, networking, social cohesion and intercultural dialogue,
  • promoting the image of Europe,
  • represent a source of innovation, creativity, small-business creation, and cultural tourism products and services development. 

There is a common challenge, in terms of evaluating and exploiting the benefits of existing cultural routes and deploy them in the development of new routes, so that Growth & Jobs targets can be met faster.

The overall objective of the Cult-Ring project is to highlight the value of investments in European Cultural Routes, in terms of their contribution to Growth & Jobs, with capitalisation of good practices, policy learning, policy implementation, development of new Cultural Routes, monitoring and capacity building.

Main outputs are Action Plans on CRs development and upgrading, with implementation and monitoring of improved policy instruments in 6 regions, communication and dissemination tools for policy learning and capacity building, contribution to EU policies and EU2020 targets.

The beneficiaries are regional authorities looking for capturing the benefits of CRs, both existing ones with greater visibility and new ones, NGOs, European Networks, EU institutions, international organisations and other stakeholders.


from 1 Jan 2017
to 31 Dec 2020

Environment and resource efficiency


Lead Partner

What policy instruments does the project address?

ROP Thematic Objective 6 deals with Environmental protection and efficient use of resources. Based on regional identified needs a priority (6c) is protection and promotion of cultural heritage, emphasizing archaeological sites, historical and religious monuments and the improvement of museums. Cultural heritage of the region is under pressure from illegal construction and urban sprawl in periurban areas, forested and tourist areas (eg mountain and coastal), with attendant land use conflicts and environmental impacts.


For the above reasons, the need of proper heritage conservation and promotion is necessary. There is a focus on environmental aspects and pressures that affect the cultural heritage. However, there is a need to improve local tangible heritage, through facilities that will host and nurture local development and jobs in parallel to promotion of sustainable and responsible tourism as well as the emergence of character, image and history of cities and/or local areas. Cultural assets can be deployed for the purposes of sustainable tourism, namely cultural tourism, heritage and religious tourism and ecotourism, maintaining the identity of the region and improving its attractiveness.


The ROP, however, does not make any explicit provisions for capturing the great benefits of Cultural Routes. There is a need therefore to improve this policy instrument with aims and procedures for Cultural Routes development and promotion, as investments for regional growth and jobs.

Which partners are working on this?
  • Regional Development Fund of Central Macedonia on behalf of the Region of Central Macedonia

The main purpose of the ROP is to boost the competitive advantage of the region, to create employment in activities with high added value and to improve the competitiveness of the regional economy. The activities to be financed include helping enterprises qualifying services, which may support their competitiveness & attracting new businesses. Tourism is one of the strongest business in the region favouring the development of wide areas and contributing to a steady growth in traditional activities, evaluates cultural heritage, creating new opportunities for development & employment.


The Region basic resources are art, culture, traditions, nature & climate supported by a wide range of accommodation facilities spread through the territory.

The main historical-cultural vocation must be integrated with other lesser known ones in order to organize tourist flows properly. The partnership is focused on sustainable tourism along the 'Routes of Lazio' System, which is a smart mean of promoting tourism in the region. The Route System is part of a sustainable tourism development with impact to regional economy by creating potentials for new jobs. Routes represent an opportunity to rediscover lesser known areas (not yet considered tourist destinations) through the ancient itineraries of cultural history. Along the routes artistic & archaeological excellences & places can be admired, lying in protected natural areas or within ancient villages which require respect of nature & landscape.

Which partners are working on this?
  • Lazio Region

Västra Götaland 2020  is the main policy document for growth in the Region with strong links to Swedish development policy & the EU Startegy 'Europe 2020'.

It sets the framework for the process of growth & development and a main tool for implementation of the common vision of the good life. Sustainable development in the region are divided in three dimensions - economic, social and ecological.


The Strategy has been adopted by the regional council and based on the responsibility that  Swedish Government & Parliament have given to the Region to coordinate & promote development in Region. The aim of the Strategy is for all inhabitants in Region to have the best possible conditions to develop. 


The implementation of the Strategy should be done in close cooperation in Västra Götaland and in cooperation with neighboring regions, countries and the EU.

An important part of the economy in region is tourism and the strategy points to its importance.


The tourism industry is growing and accounts for a growing share of the economy in the Region. The nature, cultural heritage & history provide the basis for a long-term sustainable business for more dynamic and diversified economy by increased employment.


Targeted action is needed for Cultural Routes evaluation and deployment to facilitate new businesses in service-based industries, tourism, cultural industries, development of social entrepreneurship and strengthening the tourism industry. This work should be cross-sectoral. 

Which partners are working on this?
  • Region Västra Götaland

The Objective of the multi-fund Operational Programme is to increase the competitiveness of the Podkarpackie Region, ensuring in parallel the improvement of the living conditions of its inhabitants.


One of the Priority is preservation of cultural heritage, protection & improvement of the environment  as foundation for socio-economic development.

Important issues related to the ROP include protection of movable/immovable objects of cultural heritage & the development of cultural resources by investments concerning the infrastructure for cultural activities & protection of cultural heritage.


ROP should be improved concerning protection, development, & promotion of Cultural Routes and utilised them for the development of the region. It is necessary to undertake ventures for protection & preservation of cultural heritage resources by increased funds, e.g. for the rennovation & conservation, in order to restore former glory of assets, protect against degradation and provide as a cultural attractions. Infrastructure investments are planned, necessary to adapt existing cultural objects to new functions.


It can be approached by improved preservation & protection of culturally valuable sites, maintained multicultural wealth of local & regional identity, strengthened transborder & international cooperation within the scope of protection, use of cultural heritage and created new tourism products (routes) by using an unique area of cultural borderland and attractiveness of the region.

Which partners are working on this?
  • Vidzeme Tourism Association (partner from 9 October 2017)

ROP NORTE 2020 is a instrument  for support of the development in North region, regional development, integrated into the PORTUGAL 2020 partnership agreement and in the current ERDF/ESF cycle. It establish strategic priorities, respective policy instruments & investments by promoting the competitiveness of the regional economy, region's sustainable development & internal cohesion through TO 6 Preserving and protecting the environment and promoting efficient use of resources', Investment Priority 6c. “Conservation, protection, promotion and development of natural and cultural heritage” and Specific Objective 4.1.1. “Promote the valorization of the cultural and natural heritage excellence in the context of distinctive regional tourism development strategies”.


Two of  the key topics of the ROP are focused on Sustainable growth, incl. environment, territory, cities and rural areas & Inclusive growth which includes employment, social and territorial inclusion.


In strategic terms is important to meet the investment needs in cultural infrastructure in the region. Further actions need to be taken to ensure the involvement of stakeholders & beneficiaries in the definition of the regional strategies & roadmaps, in order to correspond to regional needs.

Here is a need to improve the impact of Cultural Routes in the creations of Growth & Jobs by addressing the challenge of transferring Cultural Routes, promoting quadruple helix collaborations and lifting up the barrier in Alto Minho. 

Which partners are working on this?
  • Intermunicipal Community of Alto Minho

As part of the repositioning strategy of Cyprus, Pafos had decided to prepare their own vision for tourism development and to create a separate product (regional brand) utilizing and investing in the available merits. This resulted in the 'Pafos Regional Strategic Tourism Development Plan' launched in 2008 with a 5year implementation horizon initially. The Strategy places particular emphasis on cultural & heritage tourism.


Cultural Tourism ranks as first priority category, considered one of the fast growing segments of the global tourism industry, with huge benefits.


There is great need of updating and upgrading this policy instrument, in the light of the rapidly changing tourism demand and developments in the cultural status of Pafos, such as the selection of Pafos to be the 2017 European Capital of Culture. The Strategic Plan must have a new target year of 2020 and beyond. A key purpose of the upgraded and enhanced policy instrument is the preparation of Action Plans. There is scope of interfacing with the 'Operational Programme Competitiveness & Sustainable Development'; the improved policy instrument can form the basis for mainstreaming into European Structural and Investment Funds.


Pafos has been interested in Cultural Routes, particularly St Paul's steps, but this is not fully reflected in the Plan which should be improved to incorporate CR development in association with project partners in Greece and Italy.

Which partners are working on this?
  • Pafos Regional Board of Tourism