BEHAVE

BEHAVE explores and evaluates citizens' behavioural patterns to improve waste management strategies and separate waste collection. 

Waste is not just a household issue. Tourist hotspots, parks, sports venues, cultural institutions and events also generate large volumes of waste—most of which is not properly sorted. BEHAVE therefore focuses on high-traffic public spaces, where waste management is often neglected but holds significant potential for change. 

BEHAVE is grounded in behavioural science—acknowledging that up to 95% of our behaviour happens unconsciously. To encourage more sustainable actions, we must understand people’s habits and inspire change through smart, evidence-based approaches. BEHAVE uses “nudging” techniques—subtle environmental or communication adjustments that help individuals make better choices. 

Over the course of four years, six project partners from Slovenia, Belgium, Croatia, Italy, and Norway will: 

• Analyse behavioural patterns in various public environments—from city streets in historic centres to sports arenas and nature-based tourist attractions used for leisure; 

• Develop innovative waste separation and prevention solutions tailored to different infrastructures and target audiences, through the exchange of best practices; 

• Implement pilot actions with local stakeholders using innovative and advanced waste management tools, including: 

• KAYT (Know-As-You-Throw): raising awareness about incorrect waste practices; 

• SAYT (Save-As-You-Throw): offering incentives for proper waste behaviour; 

• PAYT (Pay-As-You-Throw): pricing waste services based on the amount of waste generated; 

• Introduce green public procurement and other measures that support the circular economy; 

• Train partner organisations, enhance policies based on findings, and keep the public informed about results.