EMBRACER discussing how expanding eMobility regionally
On 10 April 2025, EMBRACER actively participated in the Interreg Europe Policy Learning Platform online workshop on expanding E-Mobility at the regional level.
EMBRACER had the great opportunity to attend the workshop during its Exchange of Experience event in Cork, Ireland, so all project partners and several stakeholder could participate all together, following the discussion from the Cork City Hall, joining more than 50 other participants.
The transition to e-mobility faces significant challenges, primarily related to the roll-out of charging networks, which require substantial investment in public charging points and home charging solutions. Additionally, the strain on electricity grids and the need for renewable energy integration add complexity to infrastructure expansion. Without sufficient charging infrastructure, range anxiety remains a key deterrent for users, slowing down the adoption of electric vehicles. E-mobility also encounters challenges in business models and public acceptance. Companies can struggle to establish profitable charging networks due to high installation costs and uncertain use rates.
Meanwhile, consumer scepticism persists due to concerns over battery life, resale value, and charging times compared to the convenience of traditional fuelling. Misconceptions about EV performance and a lack of awareness further limit adoption.
Overcoming these challenges, which differ in difficulty in rural or urban areas, demands coordinated efforts between governments, technology providers, and energy providers to develop sustainable policies, incentives, and education campaigns promoting e-mobility.
The workshop explored innovative solutions to the provision of charging infrastructure, approaches for tackling socio-economic barriers, and consideration of business models and public acceptance.
EMBRACER, represented by Darren McAdam-O’Connell, Cork Transport & Mobility Forum, was involved in the Session 2 of the workshop, focused on procurement and deployment of E-vehicles, discussing what’s the right tool for the right job E-Bikes or E-Cars.
This was the occasion to share a brief overview of e-mobility importance of sustainable transportation options; as well as design and regulatory advancements and innovations for potential market growth ands adoption rate.