In July 2021, Interreg Europe Success Road project consortium met virtually with Greek and European public and private stakeholders to debate on the modernisation of the legislative framework for business succession by including support measures for family companies, especially for SMEs in the clothing and footwear companies. Thought-provoking data and perspectives have been shared during the discussions with field experts touching upon the differences between all types of business successions as well as on the need for innovation and digitalisation.