Improving Governance systems & Cooperation of stakeholders: good practices and policy recommendations
Rivers are a common good and should be managed through strong partnerships, with a strong committment not only to management, but stewardship of these delicate ecosystems.
River tourism involves a complex network of stakeholders, as well as different local authorities and management systems. All STAR Cities partners’ regions share a common challenge: how to bring together key stakeholders and engage them through a joint strategy, working towards a common goal and vision – managing river tourism in the best and most sustainable possible way. Cooperation with various stakeholders coming from public, private, and non-governmental sectors, as well as cross-sectorial collaboration, are crucial in this process.
STAR Cities selection of good practices
|Hamburg||Kurs Elbe joint strategy||Six tourism regions have joined forces to jointly develop tourism along the Elbe, from Hamburg to Wittenberge.|
|Lazio Region/Rome||Agenda Tevere||An association of NGOs and citizens that aims to collaboratively retrain the urban trait of Tiber River in Rome.|
|Hamburg||Elbe Cycle Path||The cycling route stretches along the river Elbe, one of the most untouched rivers in Europe, and through Hamburg region.|
|Hamburg||Day-trip Tourism Campaign||22 regional DMOs have joint forces to promote lesser-known destinations for day trips in and around Hamburg.|
|Ljubljana||Barjanka cycling race||Event in the Ljubljansko barje Nature Park connecting sport, tourism, culture, nature, and education.|
|Ljubljana||Regional Destination Organization of Ljubljana Region||Units 26 municipalities in developing joint tourism products, strengthening of collaboration in planning, design and marketing.|
|NECSTouR||The Vltava, a river full of experiences||Joint strategy introducing the Vltava river and its surroundings as one attractive tourism destination in Czeck Republic.|
|Val-de-Marne||Cap sur la Marne joint strategy||Implementation of joint actions by 4 DMOs along 50km of Marne river : tourist activities, events, communication and promotion.|
A local planning tool for a balanced and sustainable management of water resources in a specific river basin. /
Development of secure river routes for canoes, in collaboration with water sports clubs, tourist offices, and local authorities.
Policy recommendations to increase efficiency of river tourism management and enhance cooperation:
- Rivers should be better positioned strategically in governance models
- Rivers need focused & cooperative river tourism strategies
- Build trust: first through pilot actions, then move to strategies
- Rivers have the potential to become tourist destinations
- Projects that come from residents or work for them in the first place are the key to success
- The evolving roles of DMOs – from marketing to management