ALICE explores avenues for interregional collaborations in the animation sector to leverage the sector's potential for growth and innovation and to foster the development of a pan-European, world-leading industry.
The booming animation sector creates new economic opportunities, which were set out by the European Animation Plan launched on 12 September 2017 whose priorities are expected to be implemented during the new Creative Europe MEDIA programme (2021-2027). ALICE intends to unlock these opportunities and study ways of facilitating interregional co-productions, promoting training and creating jobs.
Over the past five years, several animation studios capable of competing in the global marketplace have emerged in Europe. Some European productions funded by regional funds, such as ‘My Life as a Courgette’ and ‘The Red Turtle’, were nominated for the Oscars. Others, like ‘Sammy’s Adventures 1 & 2’, Paddington’ and ‘Tarzan’ drew over 5 million viewers globally, and European TV series have not been left behind.
In the meantime, digitization and changing consumption habits (using tablets, smartphones, internet, mobile and web applications) have massively disrupted the market and the way audiences (especially youth) consume content. New SMEs in Europe are holding high added-value intellectual properties, craved for by streaming platforms.
To position the European animation industry on the global scene, it is essential to value our assets, tap into all of our resources and capitalize on synergies. ALICE plans to make its partner regions the drivers for realizing this potential.
To achieve this objective, ALICE will study options leading to:
- Improve the current policy instruments to foster the development of financial instruments that can scale up activities of SMEs in the sector;
- Suggest ways to train (through public and private partnerships) and retain talented animators by changing the eligibility rules of existing or soon to be created support funds;
- Identify innovative methods for distributing animated content;
- Examine the possibility of grouping SMEs together into clusters to help them internationalize.