Film makers, producers and audiovisual organisations have started to make more and more content about climate change. Film and audiovisual productions are a tool to raise awareness. Not only, today, there is increased awareness of the need to do something about sustainability and more and more companies across the audiovisual value chain are working to reduce the industry’s ecological footprint.
By introducing more sustainable practices in their productions, the EFF Berlinale is the perfect venue to start a discussion on how the European audiovisual industry could best apply green strategies to mitigate the environmental impacts of audiovisual productions. The film and TV industries are a successful driver for innovation, growth and jobs across Europe, but they are also a major source of carbon emissions. Films and audiovisual works can enlighten and educate the public and other industries.
However, it is important to also walk the talk and put in practice measures that reduce impact in the environment from the use of transport to construction, lighting to catering and the use of water. There are positive examples across the value chain of organisations taking action to mitigate the environmental impact.