Webinar: Behaviour change for sustainable mobility

On 1 December, Urban Innovative Actions (UIA) and the Policy Learning Platform come together to host a joint webinar on “Behaviour change for sustainable mobility”.

Reducing the carbon emissions of European transport requires a shift to active transportation and low-carbon public transport, but getting people to break their habits and shift away from private vehicles remains a key challenge for policy-makers. 
During the webinar, two cities of UIA present challenges and solutions that cities are facing when achieving behaviour change. In addition, two Interreg Europe project representatives dive deeper into the solutions that are found in their projects to solve the faced challenges.

• Sophie Gillaerts from the City of Ghent (TMaaS project) and Maria Mourfoulaki from the Centre for Research and Technology, Hellas (e-smartec project) present their view on data and information provision.
• Anna Huttunen from the City of Lahti (CitiCAP project) and Kamila Dobek from the Adam Mickiewicz University Foundation, Poznan Science and Technology Park (PE4Trans project) explore incentives for modal shift.

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