In 2017 Prague introduced a new mobile app „Prague on Bike“ to promote cycling among its residents and visitors.
As a complement to traditional cycling promotion measures, Prague introduced in 2017 a new mobile app „Prague on Bike“ to its residents and visitors. To get more people cycling, it employs both of the core psychological principles of behaviour change -- facilitation and motivation.
To facilitate cycling, Prague on Bike provides personalized advice on how and where to cycle in the city, including intermodality with public transport where possible. Unique safety-optimized turn-by-turn navigation with contextual urban cycling tips eliminate the fear of unknown that stops people from cycling and help cyclists of all experience levels ride around the city in a safe and enjoyable way.
To motivate cycling, Prague on Bike leverages smart campaigning features enabled by highly customizable system of badges and leaderboards. Personalized, interactive and social, campaigns delivered through Prague on Bike are more than campaigns delivered through traditional channels.
The app is free to download for Android and iOs.
These functions are supplemented by statistical functions that helps authorities to better understand the needs of cyclists.
Financial resources in 2017: over 72,000EUR
Human resources: 3 programmers
Evidence of success
During its first season, the app has attracted around 10 thousand users and achieved the excellent average user rating of 4.7 on Google Play. Around half of the surveyed users stated that the app increased their rate of cycling.
Potential for learning or transfer
The capital city of Prague has introduced a mobile app for cyclists, which is unique because it combines information, motivation and community functions. At the same time, it will bring information to city officials so they could focus on further development of cycling infrastructure and cycling measures.
This mobile app comes up with innovative solution for improving low-carbon economy policies.
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