Public and private collaboration to develop the Basque Coastal Master Plan where heritage is the axis for collaboration
In 2009, the network of 12 fishing municipalities Udalarrantz, the Society of Basque Studies and the Integral Center for Training, Insertion and Rural-Litoral Development of Euskadi, Itsasmendikoi, sign an agreement for the elaboration of a plan for the recovery and dissemination of coastal heritage. At the same time, this network make a request to the Basque Government to design a master plan for the development of tourism on the Basque coast.
The tourism plan for the Basque Coast was designed and Basquetour the Basque Tourism Agency, in charge of the deployment of the plan, defined a dynamic approach to enhance the coordination between tourism sector and territorial stakeholders.
Basquetour, has established working tables that group all the tourism agents in the region. These tables are divided by counties and then there are the coordination tables at the level of all the coast where the representatives of the tables of each region participate. In these general boards the regional strategies of the subsectors are coordinated and work is carried out in collaboration for the deployment of the objectives included in the Basque Coast's master plan.
In Lea Artibai there are 4 sub-sectoral tables: Gastronomy, Lodging, Tourist services and Tourism office boards. The objective is to define the specific action plans linked to their sectors, to impact on the objectives of the regional tourism plan and the Basque Coast master plan
Two technicians manage the Tourism Master Plan of The Basque Coast and in each region there are one or two technicians
Evidence of success
850 companies, 27 councils and 9 regions from the Basque Coast are represented in the management processes. Main outputs:
: - Participation of local community creating social cohesion in relation to the objectives. Every year, 179 persons attend 11 tables and sectoral assemblies that are held in the general forum.
- Identification of heritage on which to work together: About 70 assets (natural, cultural, tangible, intangible)
- Actions developed in the Basque Coastal Master Plan: 80%
It is necessary to increase participation at the local level to stimulate the forums and ensure the achievement of results.
Potential for learning or transfer
The tourism roundtables illustrate how regions can develop an effective methodology for building public-private partnerships in tourism development, in such a way that it benefits the preservation and development of coastal heritage.
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