An initiative set to develop and enhance the practice and awareness of CSR activities
CSR in Action is an initiative designed by Al Ahli Holding Group’s CSR division, in partnership with SME UAE, to develop and enhance sustainability activities among students and corporate social responsibility professionals. Through capacity building mechanisms, the project aims at engaging the Private Sector, Academia, and Government entities in formulating strategies that are more responsive to community needs. CSR in Action program consists of the following 3 stages: Stage 1: Training Workshops & Projects Conception. 6-days interactive trainings with high caliber trainers and speakers, building the participants capacities in underlying principles of CSR, and exposing them to the best national and international practices; Forming the teams and conceptualizing the projects’ ideas; Teams working in groups on their projects, under the mentors’ supervision; Participants in teams present their projects ideas to an esteemed judging panel, which will qualify them to move to the second stage. Stage 2: Pilot Project Implementation. 2 months period whereby the teams will be working on piloting their projects; Progress reporting that shows the management and impact of their respective projects.Stage 3: Projects Assessment and Award Ceremon

Resources needed

The Al-Ahli Holding Group UK and its partners (government and private sector entities, institutes, NGOs, universities and embassies), provide both financial support and a common vision to CSR in Action aiming to reinforce this initiative in order to “create” the future leaders – entrepreneurs.

Evidence of success

The CSR in Action encourages its members to participate in competitions for young and innovative entrepreneurs. The evidences of success of this good practice is the distinction of its members in competitions. An example is the award of the "Hemitna Project" in 2015 with the first place in the Global Youth Forum Winners UAE 2015 competition for the project that presented.

Potential for learning or transfer

This good practice can be spread as it is innovative and at the same time it manages to harmonize the cooperation between governmental and non-governmental organization in order to achieve the mission for which it was created. That is, to spread corporate social responsibility to young people and entrepreneurs so that sustainable development can be achieved through its implementation. Regional authorities could develop similar synergies with private sector entities, institutes, NGOs, universities in their region and build, through similar projects, the participants’ capacity in developing new sustainable social enterprises and CSR projects that will positively contribute to their society, university and CSR divisions in private sector.

Please login to see the expert opinion of this good practice.

Main institution
CSR in Action, Al-Ahli Holding Group UK
Bedfordshire and Hertfordshire, United Kingdom
Start Date
December 2011
End Date


Please login to contact the author.