FFWD Normandie is a regional acceleration programme labeled French Tech Ticket.
FFWD Normandie program targets growing businesses willing to develop their company in Normandy regarding the strategic sectors of activity: agri-food, health and well-being, digital, energy and cosmetics.

Once the selection process made by the FFWD team, the regional investment fund Normandie Particiaptions and its co-investor Crédit Agricole propose a first seed investment up to 150 000 € to each company.

There are 2 programs, one for Start Ups and one for SMEs.
For the Start-up program, companies are challenged on their business model and growth strategy during 6 months of intensive program. There are 3 phases: Ready/ Set/Go = Back/Middle/Front.

For the SMEs program, the acceleration program lasts 12 months and is adapted to their needs and constraints. The selected SMEs will benefit from tailor-made thematic workshops to achieve their strategic goals.
FFWD Normandie brings them expertise in the fields of governance, development, operational strategy, digital transformation and human resources. Dedicated mentors and experts will support the companies during their acceleration.

The program is open to French and international companies.

Resources needed

-100,000€ for the program (except staff costs) covering: communication, travels, exhibitions, consultancy, events
-1 manager in charge of the operational aspects
-1 project officer in charge of the coordination, link with the partners and dissemination of the program

Evidence of success

Our parameters are the creation of added value in our territory and the number of direct/indirect employment. The results are positive and grow with the seasons. We have a business survival rate of 80% and 50% of companies receive the capital they need after 9-12 months. The French Tech Ticket is also a good proof of efficiency: 3 winning entrepreneurs decided to settle their companies in France through FFWD Normandie.
Our advantages: from 2h away of Paris, the way of life, relations with UK.

Difficulties encountered

After the 4th season, the program was more perceived as an accelerator open only to foreign companies. The challenge for this new season is to attract more Norman and French companies thanks to our new sponsor Normandie Participations. Our partners can work with French and international companies.

Potential for learning or transfer

The business accelerator FFWD Normandie could be interesting for other European regions because of the success it triggers, whether for the foreign businesses and for the local economy. The synergy and the cohesion between the program managers and the regional stakeholders make of FFWD Normandie a role model and this is the reason why the FFWD EUROPE project is led by AD Normandie. Season after season, FFWD Normandie is better and predicts a successful future for the entrepreneurship of SMEs in Normandy.

FFWD EUROPE is a good opportunity for the Norman accelerator to provide the European partners with the good practices identified during more than two years and allow them to be more efficient with their own business accelerator. The implementation of such a program will be optimized throughout FFWD EUROPE.

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Main institution
AD Normandie (Normandy Development Agency)
Basse-Normandie, France
Start Date
January 2015
End Date


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Good Practices being followed by

Nesrine Langin

AD Normandie

Patricia Masip

Ajuntament de Sant Cugat del Vallès

claudia fassero

Metropolitan City of Turin