The Avramide House is a central heritage building in Tulcea, where various cultural initiatives of local and regional significance start.
Since the first opening as a museum in 1950's, Casa Avramide has faced many transformations, but what realy shaped its identity within the community, happened only after 2012's rehabilitation and conservation works. Tulcea was lacking a cohesive cultural ground and "Casa Avramide" filled this place. What is remarkable is “Casa Avramide's” capacity to bring togheter all sorts of activities, mainly cultural, evoking the municipality’s need for culture and artistic acts. The place hosts each year a series of different festivals (jazz, folk), kids here can attend workshops (painting, poetry, acting), youngsters enjoy the bohemian atmosphere, where private local entrepreneurs may sell their products, sometimes homemade, a coup of tea in the accompaniment of good music or while an art exhibition takes place. Both activites, economical(mostly private) and cultural, are intertwined. There has been created a context in which culture becomes accessible to everyone without being too pretentious. The clients, guests or visitors consist of local inhabitants, foreign or national tourists, private or public organization that require the venue for activities related to culture.
The managing team has the independence to make its own administrative decisions following an internal regulation, but the budget for running the premise is approved by Tulcea County Council's decision.
Funding: arround 75% coming from Tulcea Council; 25% is self-financed from exceptional revenues like renting the exhibition halls, art-cafe location, workshop payments, visiting fees from permanent public exhibitions, temporary consulting contracts.
Employees: 6 (5 specialised, 1 administrative)
Evidence of success
Tourism and community: increased number of visitors up to 12000/year which contributed to community visibility and growth, being attractive to new businesses, up to 38% increase of visitors in the region on other touristic sights; Social: 6 new jobs created, quality perspectives for time spending for locals, social categories inclusion into cultural activities. Cultural:more artists choose to perform here - promoting the city and the place, new cultural activities for youngsters.
Challenges and difficulties: lack of local specialists and cultural experts and complexity of restoration; the need to adopt a strategy to attract entrepreneurs and other stakeholders; lack of a fully developed channel to promote the location.
Potential for learning or transfer
"Casa Avramide" succeded to become a structure used to promote and coordinate the sustainable development of tourism in the region. Main lessons of this good practice may be about:adaptability- how to transform a heritage building into making it attractive for the community; involvement - through a variety of activities and acts and openingness for youngsters or seniors, the place start to be a favourite; promoting the region - it's not about only "Casa Avramide" but the other parts of the region for which "Casa Avramide" gives a small piece of information through temporary or permanent exhibitions and events hosted by the managing team or private bodies; context for economic growth - offers potential for the development of areas adjacent to the premise, through visibility and cultural impact, and such there is favorable context for entrepreneurship.
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