The ‘Touristic District of Molise Orientale’ is formed from 40 municipalities of south-east Molise Region for cultural resources management.
The ‘Touristic District of Molise Orientale’ characterized by different cultural heritage and traditions, and with the purpose of enhancing operators, agencies, associations and institutions responsible.
The Molise Region consists of many small countries in an agricultural matrix; to start a tourism development it is necessary to connect the small rural centers in a unique whole touristic project with cultural, food and wine, and naturalistic routes. However, there are few effective links between tourism agencies and other tourism businesses especially in the very small rural centers, involving a dispersion of information that does not easily reach tourists. The problem is the lack of cooperation between private businesses (hostels, restaurants, museum, etc.) in the tourism sector and municipal administration in developing in common strategies for the tourism sector. Then, it is necessary to train specific professional skills within the municipal administrations.
In this sense, a common strategic plan for heritage preservation and tourism development of coastal area, that involves private and public stakeholders, is the solution to the problem above. Specifically the strategic plan is developed following two steps: 1) the territorial analysis of cultural and naturalistic potentiality the region, 2) the specific touristic action plan together all stakeholders on the territory.
University of Molise, economics and heritage management professionals participated together with the municipal operators. 2 territorial meetings presenting the work; stakeholders were involved for 3 months of participatory sharing. All the meetings were held without public budget.
Evidence of success
The main success achieved is the creation of a cluster of 200 private companies that works together to promote a common touristic offer. Furthermore, the tourist district as attended the BIT – International Travel Exhibition in Milan during 2017, 2018 and 2019. During 2018 the number of tourist in the district area has increased in particular in Termoli municipality, with an increase of the total number of tourist of 10,7%.
The way to solve the problem in Molise is the creation of an office (the good practice) dedicated to the coordination between economic and recreational activities in a seasonal calendars managing cultural heritage (museums, presence of exhibitions), map of nature trails, eno-gastronomic events.
Potential for learning or transfer
This practice could be potentially interesting for other regions because the main aim of the Molise Orientale Touristic District is to contribute to the definition of a Smart Tourism governance model based on landscape and heritage management that could be apply on the territories that present the same characteristics.
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