International B2B meetings – also known as business “speed dating” – bring together businesses looking for partners to take their projects go forward.
International Economic Relation Center (IERC) implements the external economic priorities of the Bulgarian Industrial Association and support companies and organisations in their international activities through diplomatic representations as well as with the foreign embassies and trade offices in Bulgaria. Participate in the work of the relevant units at BUSINESSEUROPE, the International Trade Center Geneva, Horizon 2020, WG on Internationalization to the Executive Agency for Competitiveness and Innovations Brussels and EEN.
IERC has current External Economic Databases, World Trade Statistics and provides market analysis to assist with management decisions. The IERC website is the richest, free, international trade library in Bulgaria.
International B2B meetings are key instrument for internationalization helping business to find new partners and to go international through networking and matchmaking. Both are core requirements for successful internationalisation. The B2B meetings, exhibitions and fairs are facilitating those requirements and thus supporting the SME internalization. They often take place alongside international trade fairs and conferences.The matchmaking itself is free of charge for all professional attendees.
Participants share their partnership offers or requests and schedule meetings in advance through online platform for event management. These meetings lead to many successful international partnerships.

Resources needed

For running of the GP are engaged 4 people - 1 Manager and 3 Business Consultants.

Evidence of success

Since the setting up of the GP, the number of supported enterprises is more than 300, and the number of technology agreements signed is more than 100.
The GP is implemented without any public financial support.

Potential for learning or transfer

These meeting lead to many successful international partnerships thanks to thorough preparation. Potentialy for transfer are the methodology and know-how for organization and holding of B2B meetings of that kind which the core requirements for successful internationalisation.
Main institution
International Economic Relations Center to Bulgarian Industrial Association
Северен централен, Bulgaria (България)
Start Date
January 2008
End Date


Mariya Zlateva Please login to contact the author.

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