A support service to companies looking to develop or use different routes to market.
Intatrade Advisers provide advice and support services to companies looking to develop or use different routes to market and also on international intellectual property.

Intatrade help companies from new to export to those that are already exporting to identify and maximise the benefits of the most appropriate routes to market.

Expert internationalisation advice (covering Agents and Distributors, Franchising, Licensing, Joint Ventures, setting up overseas and Intellectual Property) are offered.

Resources needed

In particular the need for well skilled advisors who specialise in particular markets or are specialist in a particular route to market are required in order to implement this Good Practice in another region.

Evidence of success

I71 export wins were reported to date. Exports wins are the indicator that are reported by companies who have been supported and evaluate the service they have received.

Potential for learning or transfer

Transferable to other regions who could use the package of tailored support the Intatrade advisors deliver in the region.
Main institution
Coventry University Enterprises
West Midlands, United Kingdom
Start Date
January 2004
End Date


Soizic Linford Please login to contact the author.

Good Practices being followed by

Soizic Linford

Coventry University Enterprises