Inward missions bringing in experts and buyers from overseas markets to enable companies to meet new contacts and to learn about new markets.
Inward Missions are an important vehicle in assisting companies develop their export activity. By bringing in experts and buyers from overseas markets it enables companies to meet new contacts, to learn about the market, make contacts within the market and potentially start on the process of making sales.

The Department of International Trade (DIT) West Midlands runs a programme of inward missions. The missions are usually focused around either markets/regions or sectors. Previous markets have included groups from South East Asia, Central Europe, USA, Gulf, China, Japan and Hong Kong. The programme of activity can include one to one clinics, roadshow style workshops or site visits. Around 10 missions per year are planned with 5-30 people attending.

Grants up to £3000 are available 50% funded

Resources needed

Cost of meet the buyer events is £1k to cover room hire/catering
Cost of ‘New Year New Market’ larger events £30k (But include a lot more delegates)
Personnel cost of UK advisors in addition to a network of teams based in over 100 countries around the world.

Evidence of success

The Good practice is in its infancy and as such has plans to deliver 9 inwards for 120 SMEs.

Potential for learning or transfer

The potential of transfer this Good practice is possible but largely depends on whether the specific region has access to contacts in overseas markets in order to help facilitate the inward missions by bringing experts and buyers into the region and matching with potential regional buyers and suppliers.
Main institution
UK Department for International Trade (DIT) delivered by West Midlands Chamber of Commerce Limited Liability Partnership (WMCCLLP)
West Midlands, United Kingdom
Start Date
January 2017
End Date


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