China made in Abruzzo Football City Program: From Italy toward China along the Silk Road
Proger is the 1st Italian engineering group and at the 85th place in the Top 225 International design firm. Proger design solutions in the field of: hydrogeological instability, renewable, environment, waste, water, healthcare, hospitality.
China is the world second economy with 1,37 billion of people, and the country across a crucial transformation phase. Among the strategic objectives, there is to become a world football power.
In this framework, Proger designed the Football City Program, aggregating around the football item several Made in Italy excellences. The project was a synergic territorial work led by Proger together with the Pescara Municipality, Chamber of Pescara and the Pescara Calcio football team.
The project concerns a new «urban center» concept, starting from the football, being able to establish business platform for hundreds of companies representing, in an integrated and organic way, the best Italian supply according to the Chinese market desires, such as: culture, fashion, food, design, commerce, services.
Recently, the Mayor of Fuzhou (a Chinese-size medium city of 8 million on inhabitants), with the Mayor of Pescara, the CEO of Proger, the President of Pescara Calcio and the President of the Chamber of Pescara met together to kick-off the Agreement for the construction of the Football city tailored for 800k people and with a project cost of 600 Million €.

Resources needed

The practice is linked to New Silk Road that is a Chinese strategic programme for the Euroasiatic improvement of the connectivity and the cooperation. The first step of the project involves the realization of a 600 Million Euro Football City.

Evidence of success

Recently, the Mayor of Fuzhou (a Chinese-size medium city of 8 million on inhabitants), with the Mayor of Pescara, the CEO of Proger, the President of Pescara Calcio and the President of the Chamber of Pescara met together to kick-off the Agreement for the construction of the Football city tailored for 800k people and with a project cost of 600 Million €.

Potential for learning or transfer

Abruzzo made in China is an example of regional integrated efforts for the realization of a stable framework to internationalize products and services.
This practice can be an inspiration for SMEs in understanding how creating a unitary image can be more effective in establishing relationships and networks serving the cultural and commercial exchanges.
Project
Main institution
Proger SPA
Location
Abruzzo, Italy (Italia)
Start Date
January 2015
End Date
Ongoing

Contact

Michele Di Massimo Please login to contact the author.

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